Birmingham Startup NotIt Labs Shows Off iPhone App At SXSW [video][sxsw]

Notit,NotIt Labs, Birmingham Startup,Alabama Startup,startup,startups,startup interview,sxsw,sxswiBirmingham Alabama’s startup ecosystem continues to grow. Joshua Gilmer knows that first hand. He’s a serial entrepreneur that already has a successful web agency and is now putting the finishing touches on his mobile startup NotIt Labs.

NotIt is a mobile app that will debut on the iPhone in the next couple of months. The app makes delegating tasks fun, and a bit more fair.

Say you’re at the office and someone needs to go on a coffee run. Well, using NotIt everyone in the office can basically call “not it” and the last person to respond of course gets stuck with the task of running to the coffee shop.

It’s just as effective with house hold chores, mowing the lawn, picking up the kids, or even an old fashioned game of tag.

“We all know how to play Not It: give out some task arbitrarily to an open forum and all the kids would say ‘not it.’ We are taking that social contract to social media,” Joshua Gilmer,told Mashable in an interview as SXSW.

While the idea behind the mobile app is simple enough, it hasn’t been done before and the UI looks fantastic for an idea so simple.

In the interview below Gilmer talks about how he came up with the idea after reading the book “Reality is Broken”. He wanted to create something that blended the online world with real life.

The iPhone app should release in the coming months. The team plans to resort to KickStarter to raise money to build an Android version as well.

Check out the video below and for more info visit

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Birmingham Startup: VIPAAR First To Receive Funds From Central Alabama Angel Network

The Central Alabama Angel Network, formed last February, has found it’s first startup to invest in. The company called VIPAAR works out of Birmingham’s Innovation Depot.

The Birmingham startup is led by CEO Drew Deaton and is based on a technology licensed from the University of Alabama At Birmingham (UAB) School of Medicine. VIPAAR is a telemedicine startup which allows surgeons and others in the OR to communicate with other ORs, galleries or consult.

VIPAAR works with cameras that are extremely light weight but provide great pictures, and also two way audio communication that allows the surgeon to explain whats going on in the camera shot, and if appropriate, answer questions. VIPAAR, and telemedicine for that matter, allow surgeons who often lecture by showing and explaining surgery through video, to actually show surgeries in real time, using VIPAAR and transmitted via the internet, keeping those speaking doctors in the OR for more surgeries.

VIPAAR’s VIP system can be applied in other teaching scenarios as well. The system combines two major parts an image processing server and a video conference unit. In the surgery setting a video image of the surgery site is shown and an image of the surgeons hands is super imposed within the image.

VIPAAR has a variety of uses in the operating room. The system could be used to offer close up teaching videos to students in an observation deck. It could also be used to transmit surgeries from an operating room in Baltimore to a class of students in Los Angeles using high speed internet.  The VIP system could even be used in a one on one setting such as a consult or if a surgeon wants a second surgeon at a remote location to sit in on the surgery.

Medcitynews reports that VIPAAR has raised more than half of the $1.2 million dollars they are looking for in this round. It has not been disclosed how much the Central Alabama Angel Network contributed.


Check out VIPAAR here

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Startup Quick Byte: Birmingham Al Startup Inks Deal With Zillow

A Birmingham AL new media startup called, which is a community news and lifestyle site in Birmingham Alabama has inked a new deal with real estate giant Zillow. The startup operates out of Birmingham’s Innovation Depot a local tech accelerator.

The Birmingham Buziness Journal reports that a new co-branded web product will launch next month. Although the details are scarce it would make sense that it will be some sort of real estate directory or interactive listing section for the site.

Emily Lowery, founder of Magic City LLC said that the launch will include rebranding and new marketing. She would not disclose the financial details of the deal to the Business Journal. It has been reported that the deal is expected to double their annual revenue.

Source: Birmingham Business Journal