Interview With Australian Startup: CheckinLine

CheckinLine is a new Australian startup that gives insight into data from checkins for engagement, promotion and insight. It works by virtually camping out for registered fans and gives access to promotions and engagements to those who deserve it most by way of a daily check-in.

The startup based in Melbourne claims that in their own case studies with their platform the average engagement level in 2011 was 69% which is well beyond the average engagement on any other platform. CheckinLine gives a more accurate picture to their clients because one check in equals one opinion. Their end research is more intimate than most, they liken it to having a one on one conversation with a companies most active customers.

CheckinLine seems to be a lot like SCVNGR where the user completes a task upon check-in rather than a blank check in without engagement. An engaged check-in is much more effective than a non-engaged check-in.

The company describes their camping out philosophy like this: “I’ll hold your place for you, but I need you to come back regularly to let me know you’re still interested. If not, I’ll reward more committed users”.

We got a chance to interview CheckinLine below:

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