Kyle
An Austin startup called Cinsay has a new way for merchants big and small to sell their wares on the internet. At first glance you may find yourself saying, not another e-commerce platform, however the team behind Cinsay has done a great job of blending video with e-commerce.
It’s pretty straight forward. Companies of any size, either one man shops, or stores the size of Neiman Marcus can sign up for a Cinsay account. From there users can upload a video that features their products. Within the video photos are extracted to the top of the viewing pane and end users can click on those products to share, get more info or complete a purchase.
So after getting the preliminary interview back from Cinsay we weren’t yet sold on the idea of using video quite this way. What’s wrong with going somewhere like Bestbuy.com, Amazon.com or even ebay searching for what you want and buying it. Well NeimanMarcus’ Cinsay page is what sold us on the concept. And then we couldn’t stop looking at stores on Cinsay.
Now mind you guys that nibletz, the voice of startups everywhere else, is still just a budding startup. We’ve only raised an angel round to date so Neiman Marcus is really the last place we’d ever shop, top that off with the fact that the video was on women’s clothes, but the concept intrigued us.
It looks like part commercial, part product video but every outfit the models showed off would pop up into the top of the window and you could easily purchase by clicking the picture of the item and going to that items page. $695 was way too much for a plaid blazer I would never wear but nevertheless it was intrguing.
So I did what you would probably do and I clicked the technology category. I quickly realized that the 360 degree view you get from a video is much more enticing than a normal picture. Sold!
We got a chance to talk with the guys behind Cinsay, check out the interview below.