Kyle
There’s a big challenge with large scale multi-player social games with themes aimed at the under 18 set. Capcom’s Smurf Village game felt the biggest pinch with the challenge which is monetization. Kids were playing Smurf Village on their parents iOS devices and draining their parents wallets until Apple intervened.
This issue is particularly challenging because kids make a great audience for these kinds of games. Enter Ntiedo Etuk and his start up DimensionU. DimensionU has found a way that should be ok with parents to let kids enjoy social gaming. What’s better is Etuk has focused on providing games that are age appropriate and interject educational elements as well.
According to this story at betabeat, DimensionU incentivisis learning by setting up a reward system, with the parents involvement, where the kids can earn prizes both tangible and virtual for learning accomplishments.
More after the break
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