OMGPOP: Last Leap Of Faith Brought A Home Run

Although the financial details were off limits during Zynga’s conference call announcing the purchase of OMGPOP, the details were later revealed in a SEC filing which is a requirement for public companies like Zynga.  As allthingsd and TechCrunch reported Zynga bought 100% of the outstanding stock of OMGPOP for $180 million dollars.

It’s been well documented, and it seems as if CEO Dan Porter has no bones about admitting it, before Draw Something, the future at OMGPOP was uncertain.  They had received $16 million in funding over the previous four years, however as Betabeat reports their last round of funding before Draw Something was more of a hail mary round.

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Zynga Officially Announces Purchase Of OMGPOP, Won’t Disclose Financials

Zynga held a conference call earlier today where they formally announced their purchase of OMGPOP the creators of the hit game “Draw Something”. Zynga’s head of mobile David Ko conducted the call from OMGPOP’s New York headquarters.

During the call Zynga announced that they are at 240 million monthly active users (MAU), and still have their sites on one billion monthly active users. Ko said that their mission at Zynga was to continue connecting people through games.

If for some reason you’ve been living under a rock and you’re not sure what OMGPOP or “Draw Something” is, it’s a Pictionary style game that you can play on your phone against your Facebook friends or completely random strangers. You take turns drawing one of three possible pictures, based on difficulty. Easy pictures like a leg or an arm will earn you one coin for drawing and guessing correctly. Tougher pictures like running or bacon will yield you two points. The most difficult category is often proper nouns like Lil Wayne or Lady GaGa for those you get three points.

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