Massachusetts Startup: Have You Heard Wins “ReThink Music” Startup Competition

from left: Rethink Music Genesis Project startup competition winners Adam Gottesfeld and Joey Seiler, co-founders of Have You Heard?; (photo: hyperbot)

Two Harvard Law School students, Joey Seiler and Adam Gottesfield and the startup they’ve founded called  “Have You Heard” have one a music startup competition sponsored by ReThink Music Berklee and Babson College. You may be wondering what studying and law have to do with this music based startup, well nothing, but it’s a great idea.

From my days in top 40 radio in medium and major markets the hardest thing for a music director in a radio station to do is actually listen to new music. On any given Tuesday (new music day) there are anywhere from 10-30 “priority” records that the record labels want to get airplay. In the 90’s there was a competition called the AIR competition (Active Industries Research) a company founded by Jonas Cash who founded the Billboard Airplay Monitor. Music directors and Program Directors at R&R reporting radio stations would compete every week to guess where a track would end up on the charts. At the end of the quarter prizes, including BMW’s and 30,000 in cash were awarded to those that got the most right.

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