Kyle
The first thing we thought when we heard about Ova Ova is that the fertility space is extremely crowded. One quick look in both the Google Play Store and the iTunes App Store revealed hundreds of apps for tracking fertility, and this couple still isn’t mobile, however they are putting a different spin on fertility tracking.
Omaha, Nebraska based Ova Ova was founded by 24-year-old Amanda Kohler and her husband Kevin. They set out to take fertility tracking sites out of the 80’s with their spreadsheets and line graphs and make the process a lot more aesthetically pleasing. The Kohler’s felt that other sites on the market now were not up to date with technology.
In an interview with SiliconPrairie Kohler said she had always wanted to start her own business but it wasn’t until an awkward encounter with a cattle rancher on an airplane that gave her the idea for Ova Ova. Kohler told Silicon Prairie that she was on a plane and asking the rancher if he used anything organic on his ranch. He said he didn’t. He then turned to her and asked if she used birth control. The rancher made the point that taking birth control and ingesting synthetic hormones daily was on a much more direct scale than eating commercially raised beef.
More after the break
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