Omaha Couple Launches Fertility Awareness Startup: Ova Ova

The first thing we thought when we heard about Ova Ova is that the fertility space is extremely crowded. One quick look in both the Google Play Store and the iTunes App Store revealed hundreds of apps for tracking fertility, and this couple still isn’t mobile, however they are putting a different spin on fertility tracking.

Omaha, Nebraska based Ova Ova was founded by 24-year-old Amanda Kohler and her husband Kevin. They set out to take fertility tracking sites out of the 80’s with their spreadsheets and line graphs and make the process a lot more aesthetically pleasing. The Kohler’s felt that other sites on the market now were not up to date with technology.

In an interview with SiliconPrairie Kohler said she had always wanted to start her own business but it wasn’t until an awkward encounter with a cattle rancher on an airplane that gave her the idea for Ova Ova. Kohler told Silicon Prairie that she was on a plane and asking the rancher if he used anything organic on his ranch. He said he didn’t. He then turned to her and asked if she used birth control. The rancher made the point that taking birth control and ingesting synthetic hormones daily was on a much more direct scale than eating commercially raised beef.

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While some use fertility tools to track when they can have a baby, there are others that actually use fertility tracking to keep track of when they can’t have a baby. According to Kohler this kind of tracking is 98% effective whereas actual birth control is 99% effective.

Once the idea was in place the Kohlers went to lead developer Jerod Santo who translated their idea for a different kind of fertility tracking tool to an easy to understand web interface that has now become Ova Ova.  They went ahead and launched the charting site as it was their first viable product. The Kohlers hope to see if women want to use their site for its core functioning (the charts) before they expand.

The service costs the end-user $36 per year. They say they do have plans to go mobile, however that will be after they’ve netted $1000 in sales.

Does this put them at an advantage for having beautiful charts and hopefully building a community around users who are using those charts or are they caught behind the eight ball since they don’t have a mobile app yet? Busy women who want to keep track of their fertility are turning to the smartphone to get the info they need about their bodies now.

source: SiliconPrairie