At most startup conferences, there’s a speaker or two who makes everyone get up from the chairs and do something, get the blood flowing, meet new people–you know orchestrating meaningful collisions. That speaker at Everywhere Else Cincinnati didn’t come until Tuesday afternoon when Jake Stutzman the founder of Omaha’s Elevate took the stage.

Stutzman, whose firm spearheaded the “experience” part for Everywhere Else Cincinnati, wanted to make sure that the attendees in the room were doing what they were supposed to. After testing moving the group closer to the front and closing the gaps, he tested the audience participation and moved on with explaining 8 mandates to finding your meaning as part of his discussion, “Find The Meaning Find The Money”.

The eye opening talk led off with Stutzman throwing some basic words on the screen and asking the audience to say what brands those words represented in their minds. For instance when he put the word “coffee” on the screen the crowd quickly blurted out Starbucks. For computer, most said “Apple”, and for the word “Phone” most shouted out iPhone, although one person went retro yelling out “Motorola Razor”.

While most of the brands said here made the list of the “World’s Most Valuable Brands”, they are extremely valuable because they own the category in people’s minds. How does a product go beyond just a product and become that category owning brand? Stutzman mapped it out clearly with these 8 mandates. “Usefulness only lasts until something better comes along,” Stutzman told the crowd. Need an example of that, just look at Blackberry.

These 8 important mandates are:

1. Know Yourself

2. Know Your Audience. Who’s your audience? Is there an audience for your product? How do you engage that audience?

3. Know Your Competitor and your category. Do a competitive audit, and know what your competitor does

4. Be Different.

5. Cast a Vision

6. Make it accessible, have brand identity, create memorable experiences and make sure your brand is infused in everything

7. Be Consistent. Consistency is the key to all of this. “It’s the difference between a chaotic brand and a charismatic brand,” Stutzman said.

8. Empower brand champions, find those champions for your brand those people that are extremely loyal and give them the tools to help grow your brand. These brand champions will work for you because you want to.

Nick and I got to experience all of this first hand starting with a two day workshop at Elevate’s Omaha, Nebraska office. There the Elevate team asked us hard questions about exactly what we wanted to do, who attended our conferences, who read our website, who shares our content. Who do we want to come and what do we want them to do? This is why Elevate is so much more than a design firm.

Elevate helped our brand appeal to multiple senses. Visually how was everything going to look? How were we going to direct people and what were they going to do on site?

Moving into 2014 we will have three conferences and continue to work with Elevate, who will help us make sure we continue to drive home these mandates.

Find out more about Elevate at elevate.co

Omaha Nebraska is no stranger to startups. Regional mega blog Silicon Prairie News is based there, and they’ve been holding the Big Omaha startup conference for the last five years. Earlier this month SPN welcomed even more startups to the Silicon Prairie with the announcement of the inaugural class of startups for the new cohort based accelerator program beginning July 8.

The accelerator has a focus on e-commerce with a variety of startups going through the first class. There are 14 founders in all and 7 startups. Four of the startups are from outside of Omaha and are starting to get settled in now before the fourth of July holiday.

According to SPN Hayneedle founder Mark Hasebroock is the brains behind Straight Shot. In the early part of the new millennium Hasebroock helped found hammocks.com an online site to buy hammocks. He helped grow the company into Hayneedle, one of internets largest retailers of outdoor goods, decorative items and items for the home.

Hasebroock is now the Managing Partner for Dundee Venture Capital, the firm that’s backing Straight Shot. But Hasebroock didn’t want to just create a startup accelerator because it’s the in thing to do in 2013. He has set a goal of growing 100 viable companies throughout the next 10 years. Hasebroock is no stranger to the accelerator, he’s currently a mentor in 3 accelerators, The Brandery in Cincinnati and Techstars Boulder and Chicago.

As with other accelerators, Straight Shot will be fueled by money, mentors and a mission to get the startups to an investible story by the end of the session. Local Omaha entrepreneurs are very excited about their newest entrepreneurial endeavor. Jake Stutzman the founder of elevate.co a local design firm that specializes in startups, is serving as a mentor for this first class and told nibletz.com that he’s been scoping out the startups and has already started informally working with some of the startups that are local to Omaha.

The program runs from July 8th to October 3rd and will culminate with an investor demo day at the end of the session. Straight Shot received 367 applications for it’s very first class. Silicon Prairie News reports that these are the startups selected:

	CardioSys (Omaha) “CardioSys is still developing the full SaaS model,” Larson said. CardioSys combines advanced mobile and wireless technologies along with predictive analytics in order to provide a real-time monitoring platform for patients with acute or chronic illnesses.
	Crateful (Omaha) “Crateful still has further product development but they actually have active DJs who are utilizing the product they’ve developed,” Larson said. Crateful uses advanced audio and data analytics techniques to make tools that help music enthusiasts with their No. 1 problem: finding the best music for the moment.
	BuyNow (Omaha) “BuyNow is out pitching, they have a trademarked product and are in the middle of their sales campaign,” Larson said. BuyNow is a mobile-commerce app that enables consumers to instantly purchase advertised products/services off of any multimedia ad by sending an SMS text message.
	Huntforce (Louisville, Ken.) “Huntforce is currently in the prototype phase for a hardware component that it’s developing,” Larson said. With HuntForce, hunters can view, organize, manage and share photos of their property and game from their mobile devices.
	Cosmic Cart (Durham, N.C.) “Cosmic cart has signed up retailers, actually active publishers and has some commerce that’s being transacted,” Larson said. Cosmic Cart adds convenience and security to online shopping by allowing users to add products into one shopping cart from anywhere online.
	Cympel (pronounced “simple”) (Minneapolis, Minn.) “Cympel has had pilot companies and is in final product development stages,” Larson said. Cympel delivers interactive advertisements and the ability for a customer to immediately purchase the product without redirection.
	Business Exchange (San Francisco, Calif.) Through the Business Exchange platform, businesses can provide feedback, insight, recommendations, reviews and ratings to one another based on real-world transactions.