Kyle
A startup in Brooklyn New York, called Kapture is turning people everywhere into brand ambassadors based on the photos they take with their smartphone cameras. Everyone loves sharing pictures over social media, now, when you’re snapping away, and you catch a brand, you could be rewarded. Kapture is allowing new ways for retail brands, consumer goods, and other businesses to capitalize on pictures being taken of their products, services and businesses already.
When a user shares a Kapture moment with a social network like Facebook, or Twitter they can be instantly rewarded with items that range from discounts to physical goods. Rewards can be redeemed immediately or stock piled for a later date.
Michael Szewcyk, the co-founder and President of Kapture is no stranger to startups. In fact, he was working for a Silicon Valley based startup, Qwiki when he had the idea for Kapture. He quickly moved back to New York and began the launch process.
Kapture started last December with 25 businesses on board in the greater New York area. Rewards including things like a free glass of champagne for users who took a picture at Gansevoort Park’s rooftop Bar. Legendary ping pong club spin, offered a free drink to people who posted pictures of their game.
Kapture also makes it easy for people to find opportunities to earn rewards, which the startup conveniently calls “Photo Ops”. Within the iPhone app, users can find photo ops and then partake in the ones they want to get the prizes for.
We got a chance to talk with the Kapture team. Check out the interview below.