Chicago’s Lightbank Invests In Santa Monica Startup LifeCrowd

LifeCrowd is a Santa Monica based social startup that helps consumers participate in social events in their city. Lifecrowd users can browse activities ranging from a night full of board games, to rock climbing, band jamming, and wine tasting. They can then invite friends to join in the activities.

They’re different from other sites like Meetup.  Meetup lets anyone create groups centered around one focus. LifeCrowd offers all kinds of singular events which strangers can join in on, and in effect be more social. LifeCrowd users create the events but LifeCrowd curates them to make sure only the best events show up.

This $5 million dollar round of financing was led by Chicago’s LightBank and included Bullpen Capital, Baroda Ventures and Prism VentureWorks. As part of the round Lightbank partner Paul Lee will join LifeCrowd’s board of directors. Lightbank is a venture firm formed by Groupon co-founders Eric Lefkofsky and Brad Keywell.

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