Chicago’s Lightbank Invests In Santa Monica Startup LifeCrowd

LifeCrowd is a Santa Monica based social startup that helps consumers participate in social events in their city. Lifecrowd users can browse activities ranging from a night full of board games, to rock climbing, band jamming, and wine tasting. They can then invite friends to join in the activities.

They’re different from other sites like Meetup.  Meetup lets anyone create groups centered around one focus. LifeCrowd offers all kinds of singular events which strangers can join in on, and in effect be more social. LifeCrowd users create the events but LifeCrowd curates them to make sure only the best events show up.

This $5 million dollar round of financing was led by Chicago’s LightBank and included Bullpen Capital, Baroda Ventures and Prism VentureWorks. As part of the round Lightbank partner Paul Lee will join LifeCrowd’s board of directors. Lightbank is a venture firm formed by Groupon co-founders Eric Lefkofsky and Brad Keywell.

More after the break

“This powerful group of experienced tech investors brings an incredible collective expertise in localized online commerce to the table, as well as deep experience in marketplace development, scaling up on a domestic and international level, and a thorough understanding of what today’s consumers want,” Lifecrowd CEO Bong Koh said, in a statement. “This combined knowledge and broad network reach will be a tremendous asset as we expand Lifecrowd into new markets and build new platforms and products that help our users enrich their lives and discover new, fun activities.”

“We see a tremendous market opportunity for Lifecrowd’s approach to catapult it to the head of the pack,” Lee said, in a statement. “Bong and his team have created a service that resonates with people, that solves the problem of finding fun things to do in your area with an online marketplace of activities that perfectly blends the online and offline components of social networking.”

LifeCrowd is available in L.A, San Francisco, Orange County, and San Diego. Next on their list is New York, Seattle and Austin. The Chicago Tribune reports that LifeCrowd is about 350 users short of launching in Chicago, which should be soon.


Check out LifeCrowd online here

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Source: VentureBeat ChicagoTribune



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