Atlanta Startup: NearbyThis Launched Last Week At Virginia Highland Summerfest

by Kyle in App, Atlanta, Everywhere Else, iOS, Startups
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nearbythis,groupon,atlanta startup,startup,kayak.comNearbyThis is exactly what you think it would be, a new “discovery” mobile app for iPhone. Ray Abram CEO of NearbyThis and lead developer Glenn Martin, say that their app is different though because it drills down and geo targets advertising.

“NearbyThis helps consumers see what’s going on around them in real time and save money with daily deals by leveraging social media,” Abram said. “For retailers, NearbyThis offers the power to have two-way conversations with mobile customers. Advertisers, meanwhile, can take advantage of innovative geo-targeted technology by placing ads on users’ phones when they’re nearby places that sell their products.”

“Imagine going to a mall and having all coupons for nearby stores on hand,  having the ability to receive realtime communications from the stores, as well as promotions from advertisers selling goods in those stores,” Martin said to the Examiner. “Other advertising models target users by behavior. We do it by proximity, which is more efficient and cost-effective.”

They recently launched NearbyThis at the popular Virginia Highland Summerfest in Atlanta last weekend. It was a great opportunity for them to launch the app in front of tens of thousands of people in an outdoor environment with plenty around to find and discover using NearbyThis.
NearbyThis also aggregates daily deals. We all know about Groupon and Living Social. We also know about the countless emails you can get for daily deals. NearbyThis pulls all that info into their app as well.
We’ve solved the problem with daily deal spam,” Abram said. “You get these emails every day, but you don’t want to unsubscribe because occasionally you find ones you like. We put all deals for nearby places on one page so you can just scroll through the list to see what you like.”
Another key advantage to NearbyThis is that Martin is no stranger to technology, mobile apps and big data. He holds the patents that power the widely popular Kayak.com travel site.
NearbyThis is combining the power of daily deals apps,social networking apps and geo-location or LBS (location based services apps) into one easy to use app and interface.
Linkage:
Find out more about NearbyThis at their website here
Here’s the iTunes page for NearbyThis 
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