Kyle
NearbyThis is exactly what you think it would be, a new “discovery” mobile app for iPhone. Ray Abram CEO of NearbyThis and lead developer Glenn Martin, say that their app is different though because it drills down and geo targets advertising.
“NearbyThis helps consumers see what’s going on around them in real time and save money with daily deals by leveraging social media,” Abram said. “For retailers, NearbyThis offers the power to have two-way conversations with mobile customers. Advertisers, meanwhile, can take advantage of innovative geo-targeted technology by placing ads on users’ phones when they’re nearby places that sell their products.”
“Imagine going to a mall and having all coupons for nearby stores on hand, having the ability to receive realtime communications from the stores, as well as promotions from advertisers selling goods in those stores,” Martin said to the Examiner. “Other advertising models target users by behavior. We do it by proximity, which is more efficient and cost-effective.”
NearbyThis also aggregates daily deals. We all know about Groupon and Living Social. We also know about the countless emails you can get for daily deals. NearbyThis pulls all that info into their app as well.
