Social Mobile Archives - Serious Startups

Atlanta Startup: NearbyThis Launched Last Week At Virginia Highland Summerfest

NearbyThis is exactly what you think it would be, a new “discovery” mobile app for iPhone. Ray Abram CEO of NearbyThis and lead developer Glenn Martin, say that their app is different though because it drills down and geo targets advertising.

“NearbyThis helps consumers see what’s going on around them in real time and save money with daily deals by leveraging social media,” Abram said. “For retailers, NearbyThis offers the power to have two-way conversations with mobile customers. Advertisers, meanwhile, can take advantage of innovative geo-targeted technology by placing ads on users’ phones when they’re nearby places that sell their products.”

“Imagine going to a mall and having all coupons for nearby stores on hand, having the ability to receive realtime communications from the stores, as well as promotions from advertisers selling goods in those stores,” Martin said to the Examiner. “Other advertising models target users by behavior. We do it by proximity, which is more efficient and cost-effective.”

They recently launched NearbyThis at the popular Virginia Highland Summerfest in Atlanta last weekend. It was a great opportunity for them to launch the app in front of tens of thousands of people in an outdoor environment with plenty around to find and discover using NearbyThis.

NearbyThis also aggregates daily deals. We all know about Groupon and Living Social. We also know about the countless emails you can get for daily deals. NearbyThis pulls all that info into their app as well.

We’ve solved the problem with daily deal spam,” Abram said. “You get these emails every day, but you don’t want to unsubscribe because occasionally you find ones you like. We put all deals for nearby places on one page so you can just scroll through the list to see what you like.”

Another key advantage to NearbyThis is that Martin is no stranger to technology, mobile apps and big data. He holds the patents that power the widely popular Kayak.com travel site.

NearbyThis is combining the power of daily deals apps,social networking apps and geo-location or LBS (location based services apps) into one easy to use app and interface.

Linkage:

Find out more about NearbyThis at their website here

Here’s the iTunes page for NearbyThis

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L.A. Startup: Hereon.biz Discover Business Professionals Around You INTERVIEW

The past year has been a big one for discovery apps. We all know about the hype surrounding Highlight, Glancee, and countless other social discovery apps at south by southwest this year. Discovery apps are great for discovering people around you.

Most of the discovery apps are using Facebook and Foursquare as their backbone. This is great for finding people with like minded interests or in the same place but sometimes you want more out of a discovery app. Take conventions for instance. Big conventions like South By Southwest and CES have hundreds of thousands of people around. With everyone checking in somewhere or another it can be kind of noisy.

Hereon.biz solves the noise problem for people that are looking to meet people in their same profession or field. In most cases you’re paying hundreds if not thousands of dollars to participate in a work or professional conference. You don’t need to meet the barista from Starbucks that happens to be a block away jamming with friends.

Hereon.biz uses LinkedIn API’s to connect people in like minded professions. Ultimately events like conferences and conventions or being in major hubs on business are the ideal place where Hereon.biz really comes in handy, but you may be surprised at the people that are around you at home, in your same profession.

I know that when I signed up for Google+ and discovered the nearby feature it showed a lot more Google+ users in my hometown than I thought. However, after perusing their streams and profiles most of them really didn’t have much in common with me, outside the fact that they used Google+.

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NY Startup GiddyUp Launches Social Mobile App For Short Term Planning

GiddyUp Co-Founder Elliott Goldwater asks a very relevant question these days, of the last 10 social apps that you downloaded how many do you still use right now. So I did an inventory. I’ve downloaded 36 apps that fit in the social mobile space. Here are the ones that I still use, at least in some kind of moderation: Hootsuite (all the time), Facebook (all the time), Instagram (quite frequently), Path (moderately), Pinterest (minimally), Sonar (moderately), Glancee (moderately), Trover (a little more than moderately). I’ve dumped countless others including Highlight.

So why bother with another social mobile app. Well as Goldwater points out, Giddy Up is a social mobile app in the truest form. The app allows you to plan and attend events and then communicate through the app using your actual friends regular contact info, novel huh.

Event hosts must sign up for Giddy Up however their friends don’t have to. While Giddy Up has integration with Facebook, and Twitter (with Privacy Controls) the foundation for the event is built upon actual contacts in your contact list. The user creates an RSVPable event.

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Interview: Chicago Startup Toodalu Has It All Figured Out, Reward With Cash, Donate To Charity

Great things happen in Chicago, despite what anybody else says. Toodalu is one of those great things. Founded by three friends that met in (dare I say) Chicago’s thriving tech scene, Todd O’Hara, Ravi Singh and Chris Lubinski, they set out to provide another mobile startup that caters to the reward/engagement/loyalty space but they’ve hit something on the head with greatness, and that is CASH IS KING.

With the new Toodalu app when you shop at a participating merchant you get 5% cash back on your credit card and another 5% donated to charity. Which charity? Whichever one you want. We know that Target lets you donate to a ton of charities but with Toodalu you don’t need to have your charity on a list, it just needs to be a real charity.

“The user can choose ANY non-profit to give to! That’s the key element that excites our users and merchants. In addition, a user can select up to one hundred different charitable organizations to support and select how, exactly, they wish to distribute the giving by allocating percentages.” O’Hara told us in an interview.

Not only is Toodalu of epic greatness because they’ve already figured out the reward and the charity but it’s simple. We got a chance to catch up with O’Hara, who by the way Trevor was up at 10pm answering questions for us, way past the 5pm Pando curfew. The first thing we wanted to know is how did you stumble upon such a great idea:

Toodalu is a new breed of loyalty rewards. Just link any credit or debit card to your Toodalu account and when you use that card any partner location, 5% of every purchase is donated to the charity of your choice. We are proud to help charities raise boat loads of money while attaching purpose to the purchases of our users. The idea was born from the question,”how can we increase participation rates for charitable giving?”

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3 Fort Lauderdale Entrepreneurs Launch MyNyte A Mobile Nightlife Social Startup

Three young entrepreneurs in Ft. Lauderdale have teamed up to launch an innovative new social mobile startup called MyNyte. The focus is to answer the question “What are you doing tonight” and then team up with your like-minded friends to do the same thing. Essentially, the app helps eliminate the hours of planning, phone tag, text tag, email tag, voicemail tag and any other kind of tag you can play as you plan your evening.

This app is pretty hot, how hot? Well Tyrese for one has been tweeting about it. MyNyte’s co-founder Jimmy Caylor says that Tyrese isn’t the only celebrity that’s checked out the app. A social mobile startup like this could not have picked a better market to introduce itself in as south Florida. We all know that Miami, South Beach and Fort Lauderdale are the hubs for night-time entertainment.

The three guys that founded MyNyte are no strangers to nightlife and the partying scene. Through their own personal experiences and the experiences of their friends they’ve made sure that MyNyte has everything taken care of.

Planning your night- MyNyte helps you scout the perfect places. Whether you’re looking for an upscale night of martinis, cocktails and lounging or you’re looking for the hottest clubs with the best people MyNyte uses your profile to match you up with the action.

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