Atlanta Startup: NearbyThis Launched Last Week At Virginia Highland Summerfest

by Kyle in App, Atlanta, Everywhere Else, iOS, Startups
Comments Off on Atlanta Startup: NearbyThis Launched Last Week At Virginia Highland Summerfest 0 Like 1,467

nearbythis,groupon,atlanta startup,startup,kayak.comNearbyThis is exactly what you think it would be, a new “discovery” mobile app for iPhone. Ray Abram CEO of NearbyThis and lead developer Glenn Martin, say that their app is different though because it drills down and geo targets advertising.

“NearbyThis helps consumers see what’s going on around them in real time and save money with daily deals by leveraging social media,” Abram said. “For retailers, NearbyThis offers the power to have two-way conversations with mobile customers. Advertisers, meanwhile, can take advantage of innovative geo-targeted technology by placing ads on users’ phones when they’re nearby places that sell their products.”

“Imagine going to a mall and having all coupons for nearby stores on hand,  having the ability to receive realtime communications from the stores, as well as promotions from advertisers selling goods in those stores,” Martin said to the Examiner. “Other advertising models target users by behavior. We do it by proximity, which is more efficient and cost-effective.”

They recently launched NearbyThis at the popular Virginia Highland Summerfest in Atlanta last weekend. It was a great opportunity for them to launch the app in front of tens of thousands of people in an outdoor environment with plenty around to find and discover using NearbyThis.
NearbyThis also aggregates daily deals. We all know about Groupon and Living Social. We also know about the countless emails you can get for daily deals. NearbyThis pulls all that info into their app as well.
We’ve solved the problem with daily deal spam,” Abram said. “You get these emails every day, but you don’t want to unsubscribe because occasionally you find ones you like. We put all deals for nearby places on one page so you can just scroll through the list to see what you like.”
Another key advantage to NearbyThis is that Martin is no stranger to technology, mobile apps and big data. He holds the patents that power the widely popular Kayak.com travel site.
NearbyThis is combining the power of daily deals apps,social networking apps and geo-location or LBS (location based services apps) into one easy to use app and interface.
Linkage:
Find out more about NearbyThis at their website here
Here’s the iTunes page for NearbyThis 
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FourSquare Finally Reaches 20 Million, 2 Billion Check Ins And A Million New Sign Ups Per Month

by Kyle in Mobile,
Comments Off on FourSquare Finally Reaches 20 Million, 2 Billion Check Ins And A Million New Sign Ups Per Month 0 Like 1,233

FourSquare, which was the breakout app at South By Southwest in 2009 has just released their latest numbers. According to FourSquare they now have 20 million registered users. Those users have accounted for 2 billion checkins over all and they’re seeing growth of about a million users per month.

In contrast, Instagram, which was just purchased by Facebook for $1 billion dollars last week, has 40 million users and has only been around since October of 2010. Pinterest, which released in private beta in March of 2010 has an estimated 17.8 million registered users as of March 2012, according to comscore.  Google+ reportedly has 61 million active users. So in comparison to the hot up and coming social networks Foursquare is in the rear view mirror.

Today was 4 Square day and the company used a special check in not to thank their users:

In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day. Thanks to all 20 million of you for making us part of your lives. Happy 4sqDay!

More after the break
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