Interview With Australian Startup: CheckinLine

by Kyle in Australia, Everywhere Else, International Start Ups, Interviews, Startups
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CheckinLine is a new Australian startup that gives insight into data from checkins for engagement, promotion and insight. It works by virtually camping out for registered fans and gives access to promotions and engagements to those who deserve it most by way of a daily check-in.

The startup based in Melbourne claims that in their own case studies with their platform the average engagement level in 2011 was 69% which is well beyond the average engagement on any other platform. CheckinLine gives a more accurate picture to their clients because one check in equals one opinion. Their end research is more intimate than most, they liken it to having a one on one conversation with a companies most active customers.

CheckinLine seems to be a lot like SCVNGR where the user completes a task upon check-in rather than a blank check in without engagement. An engaged check-in is much more effective than a non-engaged check-in.

The company describes their camping out philosophy like this: “I’ll hold your place for you, but I need you to come back regularly to let me know you’re still interested. If not, I’ll reward more committed users”.

We got a chance to interview CheckinLine below:

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Boston Startup: SCVNGR Announces $12M Round For LevelUp Expansion

by Kyle in Boston, Everywhere Else, Funding, Startups
Comments Off on Boston Startup: SCVNGR Announces $12M Round For LevelUp Expansion 0 Like 1,304

Boston location based scavenger startup SCVNGR has secured another $12 million in funding. This time it’s to roll out their payment platform LevelUp on a national level.  LevelUp is currently in 8 US cities and plans to rollout nation wide.

“This is a new round of preferred stock that will be left open for 1-2 more large strategic partners to join,” SCVNGR founder Seth Priebatsch said in an email to the Boston Business Journal. “We’re already in late-stage conversations with them — just haven’t officially closed on their funds yet.”

LevelUp is a gamified, deals based mobile payment system that connects to a users current credit or debit card. The user gets a discount by using the LevelUp app the first time at a merchant and can earn more discounts by continuing to pay with LevelUp.

LevelUp is currently supported at 3,000 locations in their 8 states including national hamburger chain Johnny Rockets. They have nearly $200,000 users and are paint $2 million dollars per month through the service. Towering the adaption of services like Google Wallet.

LevelUp is currently available in  Boston, New York, Philadelphia, Atlanta, Seattle, San Francisco, San Diego and Chicago.  SCVNGR will use the investment to add 40 people to their sales team and add more exciting merchants across more cities.

Linkage:

Check out LevelUp here at their website

Here’s LevelUp’s iTunes page

LevelUp in the Google Play Store

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