Madison WI Based Digital Estate Planning Startup Entrustet Acquihired By Largest Competitor SecureSafe

A big problem that many of us will face in the next 50-60  years is one that hasn’t been around before. That is, what happens to all these accounts, all these cloud stored files and all this data when we pass away. Nobody likes to face mortality but it’s definitely something you want to keep track of.

That masterful idea you’ve been working on your whole life, will it be buried with you? Will your legacy be carried out? What about all those passwords for your bank accounts and credit cards? What if you use online desktop office software like Google Docs. Heck I haven’t used Office since the beta of Google Docs. What if my life was cut short, where does the data go?

Companies like Madison Based WI startup Entrustet have been working on that. Entrustet was founded by Jesse Davis and Nathan Lustig with a vision to give users a piece of mind when it comes to your data. They want to allow people to quickly, easily and securely prepare last wishes for their digital assets.

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