Tag: SEO

No matter what kind of website you run, making sure that you can be easily found online should be one of your top priorities. And there is no doubt that Search Engine Optimization (SEO) holds the key to you achieving your goals. However, to people not in the know, it can seem like a seriously confusing area which is difficult to navigate.

Of course, the solution of many people is to head to the SEO Experts for some much-needed help. But it still helps to know a few of the golden rules and things which you can do yourself. This is where this article comes in.

Content

Google and the other major search engines love to see fresh content being produced on a regular basis. So, populating your website with regular, well-written words should be one of your highest priorities. Of course, you should be aiming to produce content which provides genuine value to people’s lives, so make sure that you write with your audience firmly in mind.

Keywords

While you  should tailor your content to be read by a human audience and not a machine, you still need to input some keywords to give yourself the best chance of being found when these terms are searched. However, this doesn’t mean that you should simply stuff your articles full of a certain word or phrase as this is going to seem totally unnatural. Make sure that you check out factors like monthly search volume, competition level and bid value to decide which keywords to target.

Responsive

With so many people using the smartphones to access the internet, you are missing a trick if your website is not responsive to their requirements. If your website needs to be redesigned to suit the preferences of your users, this is a step that is certainly worth taking. Different devices are used to access the internet and you need to accommodate everyone’s individual requirements.

Links

You should be actively seeking backlinks on other websites which redirect users back to your site. However, the website that you are seeking to obtain backlinks on should be genuinely high-ranking or ‘valuable’ sites. One of the most popular ways of achieving backlinks these days is with guest blogging, and this is certainly something which you could look into.

Speed

In today’s fast-paced world, your website needs to suit the demands of your users. So, your sire should be to be both quick and responsive. This is not only important for SEO; it also ensures that users stick around to check out your content. Make sure that your images are no larger than they need to be and that they are in the correct file format.

The above points should provide you with a good starting point in the world of SEO. It is not an exact science, but keep doing the right things, and you should start to receive the rewards that you seek.

For a few years now, new business owners have decided to start up their ventures online rather than going down the old brick and mortar business route. While this may go against tradition, it has proven extremely profitable for many, and for good reason! When you’re starting out, you don’t have a reputation, recommendations, or established brand image to support you in the market. It’s difficult to get your products to stand out amongst all of the competitors out there. But by operating online, you significantly reduce running costs and can offer your goods and services at lower prices – something that is always bound to catch any buyer’s eye. However, when it comes to making a success of your online business, everything won’t necessarily be plain sailing. After all, the web is a large and heavily saturated place, and it can be difficult to direct potential buyers to your page, regardless of whether you’re offering low prices or not. So, how do you go about ensuring you get as much traffic as possible? Here are a few ideas to get you started on the right foot!

PPC

The first thing that you want to do is to advertise. Advertising is what will expose your products to potential buyers and encourage them to look further into who you are, what you have to offer, and (hopefully) how to make a purchase from you. If you’re operating online, the best place to advertise is also online. This is because your adverts could include direct links to your website where the customers will be able to push their purchase through and make you profit. However, as we are all aware, advertising can be expensive. The best option for people who are watching their budget is often PPC advertising. Now, there’s PPC directly targeted to near enough every sector out there… PPC for Car Dealers, PPC for clothing companies, PPC for events companies. But each runs off a relatively similar concept. PPC stands for “pay per click”, which means that you only have to pay the advertiser for each unique web user who is directed to your page. This means that you are only paying for genuine traffic!

SEO

“SEO” is yet another acronym that you should familiarise yourself with. It stands for “search engine optimization”. While it may sound complex, it is simply the process of helping your webpage to appear as high in search engine results pages as possible. It sounds relatively insignificant, but if you think about, people use search engines to find pretty much anything they want or need on the web. If your page features higher in the results, they’re more likely to click it. How often do you go past the first page or two of search results yourself? Probably very rarely! So, collaborate with an SEO specialist in order to secure a high ranking and gather the maximum traffic possible.

These are just a couple of techniques that you should try out to ensure that you get as many visitors as possible on your site. Remember that the more visitors your page receives, the more people who are being exposed to what you are selling and the more profit you are likely to make!