Sock 101 Brings You Another “Of the Month” Club

sock of the monthKansas City-based Sock 101 has had a big first year.

They figured out how to make professional, high quality $7 socks, launched as a side project, completed a Kickstarter campaign, and finished a huge holiday season. With a big 2013 behind them, they are looking grow even more during 2014.

The company already had a sock of the month club, but with new designs and colors, they’re ready to expand the offering. For $9/month (which includes shipping) customers get a pair socks delivered to their door. Each design will be appropriate to the month: Mardi Gras in February, green in March, Christmas-y in December, etc.

Sock 101 isn’t the only sock of the month club. Sock Club offers a similar service, but at a $12 price point.

Sock 101 cofounder Jason Grills sees two big differentiators besides price, though:

  1. Sock 101 manufactures their own socks instead of sourcing them from other manufacturers. This is important because it lets the company fully control the sock quality.
  2. While the Sock Club has some fun styles, Sock 101 focuses on being fun, but professional. These are socks you can wear to the office. “Socks are the new tie,” Grills told me over the phone.

Besides their sock of the month club, though, Sock 101 is also focusing on growing through corporate clients. It turns out, having matching socks is a thing. Local organizations like the Kansas City Convention and Visitors Bureau placed a huge order and sells the socks to tourists as well as wearing them to work. National startups like Influence & Co also joined in the fun, ordering matching socks for the whole team.

Grills told me they were also in talks with several multi-million dollar national corporations, but he wouldn’t disclose their names just yet.

The thing thing that has surprise Grills the most is the enthusiasm customers have, the excitement they display over their socks. He says the company regularly gets pictures of customers and their socks posted to Facebook, Twitter, and Instagram.

“It’s a fun company,” Grills said. “We’re not creating a new technology that’s going to change the world, but we’re bringing smiles to people’s faces.”

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Show Your Team Pride With Your Socks With Sock 101’s New Kickstarter Campaign

Sock 101, Kansas City startup, startup, kickstarter

Sock 101 is all about the socks. The startup built in Kansas City is bringing fashion back to socks. We’re not talking about your average Gold Toe or even the latest in argyle socks. Sock 101 makes a fashion statement with socks that complement any man’s fashion-sensible wardrobe.

Speaking of fashion sense, the durable, nice looking socks are affordable as well. Every pair of socks the company sells are only $7. The have awesome names as well like the blue infused “KC,” the red, white, and blue “Patriot,” the polka dotted “Dapper Dot,” and President George H.W. Bush’s favorite “The Johnny,” a crimson and white sock that the former President insists will be “perfect for days in College Station, Texas.”

In true startup fashion, Sock 101 also offers a subscription sock service where you get a new pair of socks delivered to your door once a month without even having to think about it.

If you’re like me and have a different pair of shoes to match every outfit, the socks from Sock 101 are absolutely perfect.


Now the company is looking to expand on their “Johnny” sock and do color combinations to match every major school.

Not convinced yet? Sock 101 offers these 5 ideas where your socks from Sock 101 will be a huge hit:

1. At the Game

Lift a little pant leg and show of your school spirit at the game. You have hats and shirts. Why not socks?!

2. At the Office 

The first thing that most people notice about your look are your shoes. The second? Your socks! Imagine sitting down in a meeting and crossing your legs. The next thing you know, somebody is wide eyed staring at your socks. Will they think you are cool? You betcha.

3. At the Bar or Party 

Whether you are watching the game or looking for love, our socks are guaranteed to make you stand out. Please see our warning above. Although we’d love to hear from you, please do not send us complaints about too much attention from the opposite sex.

4. On a Date

Do you want a second date? Wear our socks with your outfit. You will look more fun and more stylish. We guarantee it. If you don’t want a second date or are designated wingman, just wear plain white socks or gold toes.

5. On the Course 

These socks are great for golf! They are lightweight, breathable, comfortable, and durable. One of our owners has walked eighteen holes over a dozen times this year in the same pair of socks with no holes, rips, or tears. They still look great. As you can see, our socks are seriously versatile!

They’ve got several winning testimonials on their Kickstarter page where they are looking to raise $25,000 so that they can bring the team line to fruition. Nothing is as telling as the testimonial from President Bush, sent in a personal letter you can even read on the Kickstarter page.