California Startup: nfinitu.de Helping Legacies Live On Through Social Media

Back in March we were the first site in the world to report on UK startup Deadsoci.al. This unique startup allows people to let their social media channels live on after death. After someone passes away, messages that they set up in advance can continue to inspire (or haunt) those they knew through social media and in real life. Mortality is an issue that more and more people are facing and that was actually the motivation behind deadsoci.al. As we found out at South By Southwest, the founder of deadsoci.al is dead serious about the startup.

Many don’t like to bring up tragedies but if you take a look back at the tragic incident at Columbine high school in 1999 and compare it to the recent tragedy in Aurora Colorado this past week, you may have noticed how much technology has changed in the previous 12 years. While social networks were just blossoming in the late 90’s today through social media many of the Aurora victims have Facebook tribute pages set up, walls with thousands of pages of comments, Twitter feeds with thousands of Tweets and more. In fact some of the survivors of the Columbine massacre have reached out to the victims of the Aurora tragedy via, you guessed it social media.

Combine things like that, with the tragedies surrounding mortality that we face all the time and it’s no wonder that Mario Horvath the founder of SplashHead LLC has created nfinitu.de.

While Hovarth is simultaneously launching nfinitu.de and another startup called Mindbl.am at the same time, nfinitu.de is what he  focuses on in our interview.

Taking mortality into consideration and the way that people cope with tragedy nfinitu.de actually makes a lot of sense. A few years ago some may think the concept is morbid but not anymore.

With nfinitu.de people can create social media pages for those recently deceased in a tribute fashion. Often reminiscing, even if it’s just in the online context, can help people cope with the loss of a friend or loved one, whether they died of natural causes, fighting an illness or some other tragedy.

People sometimes don’t know what to do to cope with the feelings that come up after someone passes away and nfinitu.de actually helps them harness those feelings.

Check out our interview with Hovarth, below:

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