Kyle
Photo apps are now just about a dime a dozen. Many startups think they’re innovating in the photo space, but come to find that another six startups have had the same idea. Tagging photos for social reasons isn’t a new idea. In fact we just reported on Brooklyn startup Kapture that allows you to take pictures, on assignment, tag them and become a “brand ambassador” for rewards.
A new startup in St.Paul Minnesota is looking to maximize tagging in a social photo app. The startup is called Peerparazzi.
Peerparazzi says they provide an exciting new picture taking and social experience. Everything in the photo can be tagged, the people, places and things. Tagging photos within Peerparazzi allows you to automatically send the photos to the people that are in them.
On the business side, businesses can claim themselves in photos so that tags become interactive. A tag for a Wendy’s or McDonald’s could send a user to an interactive promotion. A tag for a shopping mall could send out a daily deal. A tag for a museum could send a user to a website.
Peerparazzi founder Damen Johnson believes that people are more likely to interact with product photos shot by their friends and family rather than just regular advertising.
We got a chance to talk with Johnson about Peerparazzi. Check out the interview below: