Do Entrepreneurs Ever Get a Vacation From Email?

Question: Work email on vacation: do you do it? When is it time to tune out?

Guilty As Charged!

“I never turn off my email. I may not be answering all of the emails that come in, but I am constantly scanning to make sure that the business isn’t on fire. I think it’s difficult to turn it off completely, especially if you are a solopreneur, even though there is great value in doing so. It is appropriate to tune it out if you are with family or friends though — give them attention too!”

– Erin Blaskie | CEO, Erin Blaskie, Digital Strategist

Admittedly Always On

“For entrepreneurs, “work-life balance” is more like “work-life blend.” When you need to recharge, you can take a break whenever it fits into your schedule; vacation doesn’t have to happen around prescribed times. Because of the reality of intermittent breaks, it’s never convenient to entirely tune out and switch off. You might set an away message, but it’s better to stay on top than fall behind.”

– Doreen Bloch | CEO / Founder, Poshly Inc.

Vacation Responder Is Key

“I go email-less at least one day per week, usually on the weekend. So when it’s time for a real email-free vacation, it’s important to have an away message and to give people who might have an emergency a way to contact you, but chances are their emergencies aren’t actual emergencies and can wait till you get back to your inbox.”

– Nathalie Lussier | Creator, The Website Checkup Tool

Regular Checks Necessary

“I try to only check emails at certain times of the day when I’m on vacation. It’s not very realistic for entrepreneurs to completely log off for long periods of time, but you can limit it to first thing in the morning and once in the afternoon. If it bothers you to not check it, just check it quickly and get on with your vacation!”

– Caitlin McCabe | Founder & CEO, Real Bullets Branding

Sorry, Entrepreneurs

“Whether you like it or not, if you are a founder, you should also serve as a customer service representative for your company. Customer service is a 24/7 job, and keeping your clients happy is a must. Email doesn’t have to take much time out of your vacation (an hour or two per day maximum). You should never ignore it completely.”

– Eric Bahn | Co-Founder, Hustle Con Media

Hire Someone for That!

“Email and vacation don’t belong in the same sentence. Working during your vacation is distracting and will prevent from getting that R&R your body needs. The best way to get the best of both worlds is to let someone who is very trustworthy read your emails once per day. Ask them to call you if something is extremely urgent. That will give you peace of mind since you’ll know everything is in order.”

– Christian Springub | CEO and co-founder, Jimdo

Live Your Vacation

“I decided to live my vacation, but building my business so I am actually on vacation all the time. Part of that is checking emails and allotting time to make phone calls and things, but I built my business so I can travel the world and explore fun new places while hanging out with cool people, rather than taking a vacation and trying to get your balance in for a week. Balance your life daily.”

– Louis Lautman | Founder, Supreme Outsourcing

Yes, With a Caveat

“When I’m truly on vacation, I’ll check email, but only for absolutely essential emails. I only answer emails if someone bought a product and it wasn’t delivered, or if my site is down for some reason. Just essential customer service and catastrophic tech issues. That’s it. Everything else can wait.”

– Sean Ogle | Founder, Location 180, LLC

Leaving Is Not an Option

“It’s truly not an option to avoid checking your email if you are a startup company founder. It’s your job to serve your customers and fellow team members whenever needed, even if you’re lounging with a cocktail on the beach. The key is utilize parameters and have enough discipline to not be constantly checking your email throughout the day as you would at the office. Once or twice a day is okay.”

– Warren Jolly | Co-founder, Affiliate Marketing

Compartmentalize Your Life

“Of course I check work email on vacation — damn near impossible to fully disconnect! But I’m working on getting better at compartmentalizing work time while on vacation by dedicating up to an hour in the mornings to read and respond to the critical things. Then I shut off for the rest of the day and get something out of the vacation.”

– Brooks Kincaid | Co-founder and Head of Business, Imprint Energy

It’s Part of the Job

“Answering email on vacation is one of the sacrifices entrepreneurs have to make. After all, no one is responsible for making sure the company doesn’t implode but you. Hopefully, after a few years of blood, sweat and tears, you can take a breather. But as a founder you will most likely always be heavily involved in your business operations.”

– Alexandra Levit | President and Founder, Inspiration at Work

Entrepreneurial Escape

“When I’m lucky enough to escape for a few days, I usually set aside an hour in the morning that I designate to answering emails, connecting with clients and employees, and taking care of anything else that arises. Once that hour is over, the phone is off, the laptop is closed and the only thing on my iPad is Pandora for the rest of the day!”

– Kevin Tighe II | Co-founder and CEO, WeBRAND

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

image: vacation

How to Create a Minimum Viable Product

There are only a handful of scenarios in the history of the U.S. that truly changed the way capital works: the Great Depression, Savings and Loan Crisis in the ’80s, and the most recent Great Recession, to name a few. The latest financial catastrophe has reminded the world that you cannot throw your cash into a hole and expect a money tree to grow.

More to the point, startup founders can no longer take an unproven idea and expect investors to line up with hundreds of thousands of dollars worth of offers to help build something testable. You must be more proactive.

What’s beautiful about this so-called “problem” is that technology has advanced to a stage that allows us to create functional products we can prove and test before we go and seek substantial funding for our ideas. One of the most important principles in startups today revolves around the idea of a Minimum Viable Product, or MVP. An MVP is the absolute bare minimum service or product that will allow you to get users, buyers, clients, etc. to see how they interact with your main idea. The goal is to spend as little as humanly possible in order to begin getting user feedback (which may not come directly from the user, but from an embedded ‘analytic’ function) so that you can iterate or change your product/process as needed to make it better. A great book titled “The Lean Startup” by Eric Ries is a must-read regarding the basics of the MVP.

For example, when we initially came up with the idea for BottleCamo, we needed to prove the basic concept worked first. So we made an extremely inexpensive prototype by using a hacksaw to cut a stainless water bottle in half in the garage, then stuffed it with neoprene. That was our MVP. It proved to be a lot more successful than we had originally intended.

Numerous resources exist to help you with your MVP. For example, if you intend to create a mobile app, try POP: Prototyping on Paper. POP will allow you to manually draw out your vision, with pen and paper, then upload images of the drawings and add functional buttons that link to other pages and features. In a very simple few steps, you can create the basic look and feel of your app as you click through to various pages and interfaces. With the back-end skeleton framework complete, you will be much more able to program the front end of your MVP vision.

Not building an app? Not to worry. As you decide upon the service or product that you intend to create for the problem you intend to solve, visualize all of the wonderful things you want this new company to do — and then throw them out the window. Start with one basic principle or functionality that is the foundation of the solution. When you’ve devised your principle, you can easily and inexpensively purchase a domain, quickly put up a website or landing page through WordPress, insert an analytic function in your site through Google Analytics and use Google AdWords to test keywords. This may seem complicated, but it’s not. (Tip: Just go to YouTube for detailed instructions on any of these steps.)

This will allow you to list an ad through Google and very inexpensively, see how many people are clicking on your ad and ending up at your website. This is the first step to proving your basic concept. Once you get past the initial steps, one of the best ways to truly test your model and message is through a crowdfunding platform like Fundable.com. This will give you the opportunity to pre-sell product to your early adopters.

After you have launched your MVP and have collected some early users and data, you can use that extremely valuable information to seek funding or take other next steps necessary to grow.

Congratulations — you’ve now mitigated at least some of the risk to potential investors and proven the basics of your business model.

A version of this article originally appeared on the author’s blog.

Adam Callinan is the Co-Founder/Co-CEO of BottleCamo, the simple yet practical solution to the warm beer and broken bottle epidemics that have plagued the world for centuries. Adam is also the Founder/CEO of PiCK Ventures, Inc., the parent company of PiCK, a mobile wine technology company. Adam and his wife Katie live in Manhattan Beach, California. Follow Adam on Twitter @Adam_Callinan & @BottleCamo

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Want to Be an Entrepreneur? Then Get Your MBA (Really)

I am an entrepreneur — a moderately shocking fact for a kid from Cleveland, Ohio. What’s more shocking? I’m a very proud graduate of UC Berkeley’s Haas School of Business. Yep, I willingly left the workforce for two years in order to pay to attend business school.

There is a standard list of reasons why startup types mock MBA degrees:

An MBA is all about drinking
An MBA is all about partying
An MBA is all about “networking” (read: drinking and partying).

It’s true that you do not need an MBA to be an entrepreneur — actually, you don’t even need a B.A. (see: Zuckerberg, Mark). But I loved earning my MBA. I was able to co-found a business during school and learn from that experience. I was able to take time to think, refine and experiment. I was able to meet incredible people who have directly impacted the success of our business.

For those hoping to break into entrepreneurship, business school is an amazing path to do so because of its inherent opportunities:

Experiment within an incredibly forgiving setting. While in school, I worked on a business with three other classmates. The lessons we learned were invaluable: define roles early, work on a partnership agreement, get used to the grind of working on a startup, build a diverse team in terms of perspective and skill set. Equally valuable is that on any campus there’s an unparalleled wealth of resources – classmates, professors, undergrads and students in other departments like the Information and Computer Science schools.
Build a relevant local network. Being a successful entrepreneur requires you to be resourceful and to find answers to complex issues. Working hard and meeting smart people affords you not only their insight, but also that of their network. Building strong relationships through intense and ongoing interactions (like school projects, event planning, or yes, having fun) creates a large advocacy network. Your classmates will want to see you succeed, and they will happily introduce you to their friends who can help. Of course, business school is great for future business development. This is analogous to a management consultant who builds relationships with junior-level folks at client companies. In 10 years when they are both at a senior level, they will have a great working relationship.
Find your investors. Our lead investor is a great VC, Michael Berolzheimer, who graduated from Haas four years before me. The rest of the round is filled out with Cal grads, and folks whom I have met through warm introductions.
Hire a great team. Our Creative Director Ashil is a close friend’s cousin and our startup lawyer, Doug Bend, is another’s brother. Our Technical Director is a Cal undergrad whom I met while speaking to an entrepreneurship group. As we engage in hiring now, I can count on my classmates to provide great candidates.
Collect classwork that might actually come in handy. Business school was the first time I took a formal course in marketing, finance, accounting, sales and operations. Is a lot of it theoretical? Yes. Have I taken lessons from each class and applied them to Modify? Absolutely. Even more valuable were entrepreneurship classes from Steve Blank and Eric Ries, a startup workshop from Dave Charron in which I received the instant feedback every entrepreneur needs, and “Problem Finding, Problem Solving” class from Sara Beckman that gave me the beginning of a toolkit for creative problem solving and design thinking.

“You don’t know what you don’t know” is one of my favorite phrases. With the right attitude and the right goals, any work, educational, travel, or other experience will help you improve as an entrepreneur. Done right, business school can provide you the space to come up with that brilliant idea, the resources to execute it, and the support network that you will need during the entrepreneurial grind. And yes, it might provide people who are good at celebrating your successes too.

If you don’t believe me, just ask the entrepreneurial and venture capital guru Ben Horowitz from Andreessen Horowitz: maybe MBAs are undervalued.

Aaron Schwartz is Founder and CEO at Modify Industries, Inc., which designs interchangeable custom watches known as Modify Watches. He loves working on startup ideas and has spent innumerable (happy) hours advising friends and former students on how to grow their ideas.

5 Tips for Hiring Only the Best Startup Talent

Prior to launching my own startup, I spent a few years in the VC world. During that time, I regularly coached startup founders on how to best approach everything from cash flow issues to PR to acquisition strategies. When all was said and done, however, what I always found most fascinating were the elements of company growth, particularly in terms of human capital.

While technology may allow us to scale businesses exponentially (once we have identified the appropriate formula), hiring the right talent is still the most fundamental aspect of building a thriving business. The HR function of being a startup founder is perhaps the role we are least equipped to play. But it is, in my opinion, the most important.

Here are five tips for attracting and retaining talent that will support your vision, complement your strengths, and ultimately make your life easier – not harder:

1. Do some recon. If this were a potential date, you’d stalk that person (oh please, you know you would). Most talented people, unless they are fresh off the school boat, have a legacy. Chances are you can get to solid references via LinkedIn or your personal networks. Put on your CIA-slash-journalist hat and contact people your candidate has either worked with in the past or currently work with. Ask open-ended questions that allow references to draw their own conclusions without being forced into a yes or no answer.

2. Put them to work. Want to understand how someone will operate within the framework of your company? Give them a small project and see if they can hit a deadline. If it’s a developer related role, invite them to participate in an impromptu company hackathon. You get a pretty good idea of someone’s true colors after they are pulled out of their comfort zone. If excuses continually come up then they most likely aren’t the right fit. It’s not you. It’s them. Keep in mind, simply interviewing someone isn’t enough, and your gut can be wrong more often than you realize.

3. Are they are a culture fit? Startups don’t often have a defined culture. But it’s there. During the nascent stages of building a company, it’s extremely important that new hires understand the pace, values, and vision of the company – even if unspoken. Lou Gerstner is famous for giving powerful insights on hiring. In one of my favorite talks, I watched him draw a 2×2 matrix, where Talent/Ability made up one axis, and Culture/Fit made up the other axis. In a startup, anyone who isn’t outstanding in both can quite literally derail your efforts. No matter what, resist the urge to hire the genius who is also a “cultural disaster.” It will rip your company apart.

4. Assess characteristics and traits. You want personal characteristics that mimic business traits. If you’re hiring someone as your startup CFO to run a shoestring budget, it would be nice if they didn’t enjoy lighting their own money on fire. Again, these are all subjective – $72 biscuits are made for a reason after all. Make it easy on yourself. Find someone that lives/breathes/eats the traits that you want your business to exude. Three things I look for:

Special talent: What is the one capability they possess that no one else does? What is the skill that will enable them to provide leadership in a particular area of the company?
Willing to contradict you: This is crucial. Leaders can be wrong…frequently. When the team doesn’t step up to let the leader know, the business fails.
Smarter than you: Always hire A+ players. If you don’t for reasons you can control, then congratulations, at least now you know you’re a C player yourself.

5. Love ‘em or leave ‘em. In the end, humans make the world go ’round, and no matter how disruptive or groundbreaking your tech, people still run the show. Building a great team is imperative to early company success. If someone isn’t a fit, it’s time to say goodbye. Nicely, but quickly.

Sharam Fouladgar-Mercer is the co-founder & CEO of AirPR, a technology platform to increase PR performance. He was an Entrepreneur in Residence at Shasta Ventures and a Senior Associate at Sierra Ventures. He served as a Board Observer at Makara (sold to RedHat), and began his career as a technologist at Appian. Sharam graduated with honors with a BSE in Computer Science from Princeton and an MBA from Harvard.

Breaking Startup & Small Business Bad Habits

“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them,” says John C. Maxwell, a well-known author of several New York Times best selling books on leadership.

When you dedicate yourself to building a small business from the ground up, you expect some ups and downs, especially during the startup phase. Even the most innovative spirit and creative products cannot protect your business from management failure. External factors like limited cash and financing roadblocks can play a significant role for a new business, but internal factors — namely poor habits — often derail the entrepreneurial dream.

Small business experts advise owners to examine their personal management style and operating behavior for clues to overcome failure to thrive syndrome.

Delegation Dilemma

According to serial entrepreneur Jeet Banerjee, failure to delegate limits your growth potential. It is impossible to do everything successfully unless you are planning to stay small and serve a handful of customers.

Find an employee you can trust to assume responsibility for some aspects of management. You can still review production progress, customer service responses and sales figures and step in when you find something that seems out of line with your business plan.

Failing to Plan for Emergencies

Reinvesting revenues to grow your business should be part of financial goals; however, establishing an emergency fund is essential to sustaining financial health. Natural disasters, fire or personal illness can all derail your business plan. Without a rainy-day-fund to cover your expenses during recovery, your business could fail.

Consult your accounting to determine the best amount to set aside. Business credit cards are one option to respond to sudden cash flow issues caused by emergencies.

Ignoring Employee Retention Rates

Low employee retention rates are a signal of bigger problems. Low morale, inconsistent leadership styles, faulty training and many other factors sabotage team building within any organization. Cross training employees is one way to mitigate rapid turnover rates until you can establish a better program that ensures employees are fully trained to perform their jobs with confidence.

Seattle business owner Nathan Kaiser told the National Federation of Small Business, failure to focus on team building is a failure to focus on growing your business.

Multitasking Errors

According to TW Walker, author of “Superhero Success” (Breakthrough Media Network, 2012), wasting time on social media sites and continually checking email take valuable time away from focusing on business activities. Rather than monitoring online communication throughout the day, Walker suggests scheduling social networking time and limiting email review to two or three times per day to increase your efficiency.

Running a business is both challenging and exhilarating for most entrepreneurs. If your business isn’t growing at the rate you think it should be, take a look at your management style and operating behavior. Making some minor adjustments by replacing bad habits with good ones can turn sabotage into success.

About The Author, Sara Miller

From first grade through graduate school, “B” was never in Sara’s vocabulary. In addition to being a perfectionist, she has always been fascinated by the anatomy of successful start ups.

How to Choose Your Own Venture

As a professor of social entrepreneurship and an entrepreneur, people often approach me with all their ideas. They get overwhelmed with how to start choosing their first venture (or second, for that matter).

How do you start? Whether you are new to entrepreneurship or starting another venture, you begin the same way:

Uncover your strengths FIRST: Research suggests that the most successful enterprises (for-profit or social) leverage each individual’s or organization’s strengths. Begin with your staff and/or board and brainstorm. What do you already have or know? Think broadly about your unique assets. For me, my unique asset was my speaking ability. I was a debater in high school and have always loved to craft a great speech.

Evaluate your strengths: After you identify your strengths, vote on the top five to seven strengths that are most unique, have value to others, and are closest to your mission. Then, walk through the questions below for each strength. Questions to ask:

Is it different and distinct?
Who would value this strength?
How valuable is it? Do other options exist?
What is the market willing to pay for this strength?
Is this a long-term strength?

For me, my strength was my speaking ability. Through these questions, I realized that it was valuable to many different audiences and could present a long-term strength.

Identify opportunities from TOP strengths: After evaluating your strengths, think of all the opportunities that exist for that strength. For me, I could write speeches for others, write and present speeches myself, or teach others how to speak more effectively.

Assess your opportunities: After you identify your opportunities, vote on the top five to six opportunities and then walk through each question below to assess their promise based on ease of implementation, fit, and profit. Questions to ask:

Ease of Implementation:

Do we have the right internal expertise and capacity?
How complex is the opportunity?

Fit:

Does this fit with existing businesses?
Does this fit with our image?

Profit:

What are the startup costs?
What is the market demand and/or willingness to pay?
How soon can we expect a profit?

Based on this, you will have an objective assessment of which opportunities have the most promise.

Not every venture is viable. Success requires the right opportunity, the right timing, and the right process. Once you determine that all of these are aligned, take each opportunity and conduct a feasibility assessment. The feasibility assessment allows you to “fail early and cheaply” and helps you decide on a go or no-go decision. If the feasibility assessment is promising, the next step is developing a business plan to create a roadmap for your venture. Once you go through these steps, you will have the confidence that your venture is not only the best opportunity for you, but also a viable business venture for years to come.

A version of this post originally appeared on the author’s blog.

Suzanne Smith, MBA is a serial social entrepreneur and bridges many disciplines, including serving on the National Board of the Social Enterprise Alliance, coaching nonprofits as Managing Director of Social Impact Architects and Co-Founder of Flywheel: Social Enterprise Hub, and educating future leaders as Adjunct Professor at the University of North Texas. She holds an MBA from Duke University, where she was a CASE (Center for the Advancement of Social Entrepreneurship) Scholar and continues to serve as a Research Fellow.

6 Pros and Cons of Hiring Remote Workers

Log on to a site like Odesk.com and you’ll quickly see profiles for the tens of thousands of workers based around the globe, ready to hire out their services for as little as $.50/hour. A few easy mental calculations reveal that this hourly rate works out to just $20/week and $1,020/year for a full-time staff member – numbers that sound awfully appealing compared to standard Western salary and compensation packages.

But the maxim that “most things that sound too good to be true, usually are” should certainly be applied to this situation. While remote workers have their place in an increasingly global labor market, hiring outside staff members isn’t the right fit for every company. Much depends on the job itself, too. For example, you may not want to outsource your core competencies.

If you’re considering hiring remote staff for your business, consider the following pros and cons first.

Advantages to Hiring Remote Workers

Costs: To be clear, it is possible to hire both domestic and foreign remote workers (and there are certainly pros and cons to each alternative). If you hire remote workers from developing countries, you’ll see the greatest cost savings in terms of hourly rates. But even if you hire remote workers from within your own country, you may still see some salary relief by hiring on an independent contractor basis (which minimizes your benefits and tax expenses) or by hiring remote workers from areas with lower costs of living.
Skill set access: Beyond the potential cost savings remote workers represent, hiring external employees may also give you access to skill sets that aren’t represented in your area. As an example, if you live in a rural community, your local employment pool may not have a good supply of digital media artists or developers using up-and-coming languages. Hiring remotely enables you to find the right people for your needs – no matter where on the planet they’re located.
Time utilization: For most professionals, there’s something tremendously appealing about the idea of firing off a project request to an international worker and having the same task completed by the time they’re waking up for coffee in the morning. And indeed, when managed correctly, remote workers in different time zones can maximize your ability to ensure that productive work is occurring at all hours of the day – whether you’re at the office, at the gym, out to dinner or asleep in bed. Just be sure that, even if your remote workers operate during your time zone’s night hours, you’re able to communicate with these remote employees throughout your own work day!

Disadvantages to Working With Remote Staff Members

Language barriers: If you choose to hire remote workers for whom your native language is a second language, be prepared to encounter at least a few challenges when it comes to translating project instructions across boundaries. Although foreign workers may be educated in basic English, they may not grasp the subtleties and complexities associated with U.S. slang or industry-specific business jargon.
Internet-based miscommunications: Even if your remote employees speak perfect, fluent English, get ready to face yet another communications challenge – the trouble associated with giving instructions for Internet-based work. When interacting with in-person employees, you’re able to provide clarifications, examples and further details on your project-based expectations. When all of your communications occur via email or online video or Web chat, some of these explanations may be misunderstood, leading to project delays and/or extra costs.
Turnover and training time: Finally, be aware that remote employees may lack the same level of buy-in as traditional employees. While it’s possible that you’ll find a worker who’s as dedicated to your success as you are, it’s much more likely that you’ll work primarily with short-term remote workers on a per-project basis. While this isn’t necessarily a bad thing (depending on your company’s needs), you’ll almost certainly encounter higher turnover and training costs while working with remote employees than you would by hiring a full-time alternative.

Again, this list isn’t meant to either sway you towards or deter you from hiring remote workers. There are plenty of cases in which hiring outsourced labor makes more sense than bringing on full-time employees — and vice-versa.

However, hiring virtual employees isn’t all cheap labor and round-the-clock productivity – despite what popular books like “The 4-Hour Work Week” would have you believe. Doing your due diligence will help you plan appropriately so you can avoid some of the common pitfalls associated with taking on remote workers.

AJ Kumar is the co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.

Is Your Content Targeted? Work Smarter, Not Harder

There is a general theme in a lot of the content that’s making its way out to sites like KISSMetrics and the Content Marketing Institute, where marketing professionals get a lot of inspiration. While most marketing consultants focus on technical tips for narrative-building strategies, content marketing strategy comes down to this: work smarter, not harder. So, how does one work smarter not harder?

"No matter if your business is online or in physical locations, web content is 
becoming the prime vehicle for sales. Companies commissioning better web content 
are waking up and realizing that this could make all the difference in taking 
them to the head of the class."

Approach 1: Autopilot

A lot of top-level managers feel like as long as content is relevant to the space, it will naturally be shared, consumed, and do its work effectively. It’s quite evident in the huge flood of generic marketing material swamping the web. Look at practically any industry, from auto parts to annuities, and you’ll find a large number of sites with extremely similar material. Some critics characterize this stuff as “fluff” or in the parlance of journalism–“puff pieces.” It could also be called “middle of the road’ or “safe” content. What it is, essentially, is a tried and true practice that has become calcified.

Approach 2: Taking The Wheel

Some of the most forward thinking companies are changing the ways that they promote themselves. Using data, content marketers can craft non-generic, unique pieces that provide a fresh perspective on an industry issue that readers are interested in. One way that businesses are able to use data to determine the type of message to send is through Markerly. A content campaign on Markerly will tell you how different demographics have engaged with your content. We’ll go even further to tell you what quotes or photos they were engaging with the most. Sometimes its best to listen and respond. You can use this data to connect with your potential customers on a deeper and more personal level.

You might be surprised what you find out about your potential customers by how they organically interact with your content behind closed doors.

How to Take The Wheel

There are two main ways to accommodate this content upgrade. One is to get someone in the driver seat who profoundly understands these industry issues. That person acts as a head editor or point person for guiding and targeting content assignments to writers. Rather than giving individuals on a content team a simple set of keywords and expecting them to come up with meaningful content, adding this top-level role to a team ensures that writers will be out there focusing on what their audience wants to hear about.

Some companies don’t have the manpower or the inclination to appoint a point person like this; that’s not a problem. What some of these companies do involves hiring ex-journalists or others with a self starting capacity and a knack for creating targeted content. Companies simply set these “content sleuths” free, and what they come up with is a surprisingly robust website that boosts visibility for the brand and gets organic rankings and page views.

Conclusion

To be sure, this more sophisticated content strategy won’t come cheap. The company needs to make the decision to invest in this more sophisticated approach. But while some are reluctant to adopt new technology even if they yield better results, others have seen even modest investments in “new wave content” pay off big in terms of ROI. Times have changed. Whether your business is online or brick and mortar, web content is becoming the prime vehicle for sales. Companies commissioning better web content are waking up and realizing that this could make all the difference in taking them to the head of the class.

Markerly makes publishing tools that we’ve proudly been using since their alpha stage over a year ago. Right click on anything on Nibletz and watch Markerly go to work. For more info visit markerly.com

7 Easy Ways to Improve the Way Your Startup Works

At my last 9-to-5 job, every time I thought differently from my supervisors and managers about a problem we faced, I wrote down what bothered me and how I would do it differently given the opportunity. Before long, I had a huge spiral notebook filled with ideas. I realized that all these “negatives” were actually opportunities for better leadership. And I brought many of those ideas to the company I now co-own.

You can do the same. Whether you are working in an executive position, just striking out on the entrepreneurship path, or you have already started a business, consider the following seven ideas for taking your business (and company culture) to the next level:

Location. Location. Location! (Did I mention location?) You are paying rent already, or your bosses are, so make it money well-spent and get on a prime street with high traffic. Bright signs near a freeway let everyone know you are there. If you only need a small office suite, make sure you can have your name on a sign outside the building so you are getting the exposure.
Hire slowly; fire quickly. This is a big one for entrepreneurs and business owners. Let me repeat it: Hire slowly. Fire quickly. You might be in a rush to fill a vacant spot or add a new position, but it takes more time (and money, and stress) to train the wrong person and fix their mess than it does to hire the right person in the first place. A bad hire brings down the entire company. Their effect is felt by all employees. The phrase I use time and time again is: “You never miss someone after you have let them go. You only wish you had let them go sooner.”
Inspire, develop and lead by example. Your employees are vital to your success — and payroll is also the highest cost in a company. At Star Staffing, it is our employees that make us the reputable firm we are today. Inspire your employees to be the best, motivate them, and help them grow. Make sure to provide continuing education too. Whether you send them offsite to conferences and training seminars, or offer an internal learning website or trainer, it’s important for your team members to strengthen skills and gain industry knowledge. It is up to you to make sure that they are given the right tools and resources to do their job efficiently.
Have fun, but keep it real. If it moves, measure it. Track activities that lead to results. I’m a true believer that activities done correctly and continuously lead to results. For instance, in sales, it takes an average of eight times to break into a new client. You need to see that company or person eight times before you can even begin to think you have a chance. If you continuously see that client week by week, you should gain real traction, and that will lead to a potential new client. Another great reason to track everything is that you can see how your company operates overall: what’s working, what’s not working, and what’s needed when hiring (see #2).
Operate with integrity. You will be faced with challenges to your integrity and to your company’s integrity; do not let money or greed get in the way. Your reputation counts on it. At Star, we always operate with ethics and integrity. Even when it costs us, we tell our clients the truth — and that’s why we have high loyalty and retention rates.
Strive for excellence in everything you do. From answering phones to handling collections, every task can be improved to give your client that “WOW” feeling. How do your processes look? Are your clients hanging up the phone feeling like they just dealt with the most amazing company or the opposite? We try to make every client and employee feel appreciated, valued, and taken care of. It’s important to look at every operation of your company’s front line. Are you striving to be the best in every aspect, even the smallest of tasks?
Be different than your competitors. What sets you apart from your competitors? The answer is YOU, and your people. Embrace this, and take it all the way to the bank. The main reason I chose to leave a comfortable paycheck was to do things differently, and now that I am co-owner of Star Staffing, we continue to live that philosophy. We operate 24/7, and I visit clients on a regular basis as the main sales representative. That’s right — who better to sell than the owner of a company? Half my new clients had never met their prior staffing firms’ business owner — yet they deal with me on a daily basis, cell phone number and all. I heard a great quote recently from “Good to Great” by Jim Collins: “Put your best people on the biggest opportunities, not the biggest problems.” Too many owners and executives sit in an office all day submerged in paperwork. I spend my prime hours (9 a.m. – 3 p.m.) in front of clients and employees. After all, they’re people that make my company the industry leader it is today.

Nicole Smartt is the Vice President and co-owner of Star Staffing. She was recently awarded the Forty Under 40 award, recognizing business leaders under the age of 40. In addition, Nicole co-founded the Petaluma Young Professionals Network, an organization dedicated to helping young professionals strive in the business world. Nicole can be found on twitter; @StaffingqueenN.

3 Questions to Reevaluate Your Startup’s Marketing Strategy

If you’re like me, you’re exhausted by boring marketing campaigns, up to your eyeballs in gimmick-laden slogans, and putting your direct mail straight in the paper shredder. I just received a car dealership promotion disguised as a W-2.

As consumers, we’re inundated by more than $465 billion a year in total ad spends. The amount of money companies are spending to make us feel badly about them is staggering. But the real question is, why do companies keep competing for attention using mediocre models when they could play by a very different set of rules?

Take T-Mobile — they successfully choreographed multiple flash mobs and captured them in videos that generated nearly 100 million YouTube hits and a 52 percent sales increase. Or the CDC’s Zombie Apocalypse blog, which generated 1.2 million new Twitter followers. Both of these examples required someone recognizing the value of taking a big marketing risk, thinking creatively, and ultimately, hitting the green light.

Though I’m no sports expert, I think of marketing like baseball. You want a steady stream of base hits to load the bases. That’s your traditional marketing. But then you want to bring up your big slugger and knock one of out of the park every once in a while, because people don’t talk about or remember the base hits. People talk about the risks that paid off (and the risks that didn’t!).

Like great baseball teams and their fans, you can create an exciting relationship between your brand and your customers if you’re willing to take a risk. Here are 3 questions to get you started:

1. What’s worth amplifying?

Zappos lives by 10 core values. The third and fourth are “Create Fun and a Little Weirdness” and “Be Adventurous, Creative, and Open-Minded.” To show customers how much they embrace those values, in 2012, Zappos founder Tony Hsieh launched his best-selling title “Delivering Happiness” as a comic book. Fun and a little weird? Creative and adventurous? YES!

The result: The comic has consistently rested in the top 5 best-selling books on Amazon under Customer Service and Retail. Every copy is like a foot soldier, heading out into the world to generate connections and dynamic conversation around the brand.

Conclusion: Your core values are worth amplifying.

Sir Ken Robinson, a world-renowned education and creativity expert, developed the most-viewed TED talk of all time: “Ken Robinson Says Schools Kill Creativity.” It has generated nearly 15 million views since 2006. In 2010, a new talk called “Changing Education Paradigms,” was launched in partnership with RSA Animate, who crafted an illustrated video of Ken’s talk that generated an additional 9.5 million views.

Conclusion: Your wisdom is worth amplifying.

Starting in 2009, T-Mobile began producing choreographed experiences as part of their “Life’s Worth Sharing” campaign to promote their mission of connecting people. They orchestrated:

A flash mob featuring 350 dancers at the Liverpool Street Station
An a capella singing arrangement that welcomed home travelers arriving at Heathrow Airport
13,500 people singing Hey Jude together in Trafalgar Square.

To date, the campaign has generated close to 100 million YouTube hits, countless major media placements and incredible increases in foot traffic, Internet searches (up 38 percent) and sales for T-Mobile (up 52 percent).

Conclusion: Your mission is worth amplifying.

2. What medium makes sense for your brand?

While the goal is to create a campaign that drives conversation and ultimately revenue, taking risks together is equally valuable to your culture. It’s an opportunity to generate camaraderie and include people in something that will be “fun” to create. So look to your staff and yourself and ask what would be a blast to work on. A few ideas include: a music album, a documentary film, an animated video, wall art, a fashion show, a staged play, and a flash mob.

If you have people on staff who loved comics as a kid, or wanted to be dancers, or wished they could be rock stars, now’s the time to tap into their dreams — while also delivering for your business.

3. How will you execute your campaign?

The best way to create and realize a BIG vision is to hire a producer, agency or in-house talent. Don’t risk looking amateurish or wasting time and money; other people have devoted their lives to this kind of work. So find them, test them, and if they impress you, get to work.

You want your new partner or producer to:

Guide you in creating your vision
Hire and manage the artistic staff
Oversee regular deliverables
Capture feedback from your team
Manage the project’s momentum
Navigate emotional and tangible obstacles in the creative process
Deliver a draft for testing
Revise based on feedback
Deliver a brilliant final product you’re all proud of

Yes, there’s a tremendous amount involved in taking a creative risk, but there are people available to help you. Partner your mission, your message and your worth with their artistic talent, and give yourself a chance to stand out amongst the clutter. Don’t settle for mediocre marketing that leaves a bad taste in people’s mouths.

Risk being brilliant instead.

Working in Los Angeles for a decade, Corey Michael Blake was the face and voice behind a dozen Fortune 500 and Fortune 100 brands as a commercial and voiceover actor (his work won Belding, Addy, Cannes, and London International Advertising awards), before working as a film producer and director, as an author and publisher, and now as the founder and President of storytelling company Round Table Companies (RTC).

Startup Tips: How To Know When To Move On

So, you know when you know. That is, you know when it’s time to move on to better things for your business, whether that means finding a stronger vendor, hiring a new employee (and letting go of the old one), or even firing a client (gulp!).

But often we hang on far too long out of fear, worry, and plain old procrastination. Today, I’ve got your back. Because there are three terrible reasons to avoid change and two great ones that you need to remember when it’s time to let go.

Excuse #1: “I don’t want to hurt someone.”

I get it – I’ve separated from five different assistants in various capacities over the life of my business and it’s hard to do every single time. You worry that you’re saying “you’re not good enough” or “I don’t like you anymore” to the people who have put time and energy to your business for months or even years.

It’s worse if the team members, vendors or clients have become friends in that timeframe (which they very well can be if you actually like your clients and colleagues!). You’re worried that this sends a message that you’re somehow above them, too big for your britches, or maybe you’re worried that you’ll been seen as having impossible standards.

Emotions aside, this is a business decision and the only one you should be concerned about hurting is your business. Because your business is the client here – it has needs and you’re the caretaker. If something or someone isn’t serving the business anymore it’s time to make a change. Period. How that makes them feel or the guilt you take on is a moot point because your business needs to come first.

Acknowledge those fears, but don’t let them hold you back.

Excuse #2: “Maybe it’ll get better.”

If you really believed that then you wouldn’t be entertaining the thought of making a change. Quite often the problems have been growing for months, slowly driving you crazy until you just know that it’s time for a change.

I get it. You don’t want to be a perfectionist entrepreneur that no one can get along with and who goes through assistants faster than the devil who wears Prada.

The compromise is a test. You simply state what you need — “Please give confirmation you’re working on this project” or “Please invoice me this week so I know how much time you’ve put in” — and if the other person does not reply within three days, you know it’s time to move on.

Maybe you’ve read “When do you know it’s time to fire?” and you’re wondering if you’re actually going to fire someone over not responding to an email. These small tests are just confirmation that the problem exists. You don’t need to explain why you came to this decision.

Listen: the reasons that you end an agreement are your own. Simply state that the relationship has ended and move on. You don’t need to give a reason, explanation or justification for your decision. See above: the only thing to be concerned about is the health of the business.

Excuse #3: “I don’t want to get bad-mouthed.”

Here’s the thing that mature adults recognize: there are two or more sides to every story. If a client relationship ends or an assistant leaves, it doesn’t mean that someone is at fault, wrong or even bad at their job. It means that needs change, availability shifts, and not everyone meshes.

Imagine if we felt this way about personal relationships: “What do you mean you’re not still friends with those kids from kindergarten? What are you, defective?” or “Since you didn’t marry the first person you ever dated clearly you’re unreliable and not trustworthy.”

People change, needs change and businesses grow – no one has to be ‘at fault’ when a relationship ends.

I know it’s a very real fear that the person who has your Twitter ID, Facebook page profile and platform is going to stand up and shout out how horrible you were. So instead of firing by avoidance or just ending the contract without a conversation (this goes both ways too), actually have a conversation. Thank the other person or agency for their support and share your decision to move on without inviting a negotiation, debate or argument.

Most of the time, both parties will understand it’s for the best.

Okay — are your excuses for not moving on out of the way yet? Because there are two great reasons why you need to let go:

Reason #1: You can’t go higher if you don’t let go.

Imagine a trapeze artist who just keeps swinging and swinging, never to make the leap to the next bar.

Is it scary? Yep. It is necessary? Yep.

In the very basic sense, you can’t fully commit to a new team member when an old one is still hanging around, not doing their job well. While there may be a little overlap, you need to let go of the people and practices that are keeping you from reaching where you want to go.

Reason #2: Your business is a unit and weak links will break the whole.

In college, I was on a large debate squad that had 20-30 teams producing evidence. If just one team didn’t complete their assignment, the whole squad was weaker. If the quality wasn’t there, then we were all going to fail. We worked together and mentored the younger students, knowing that we could only be as strong as the weakest link.

Your business operates the same way.

If the copywriter doesn’t show up, then your campaign is going to suffer. When the technical VA doesn’t check all the links, sales will suffer. When you don’t show up fully prepared because you’re frustrated or distracted, then the content isn’t as good as it could be. At every turn, you have the ability to turn your business into a well-oiled machine, with working systems and caring team members who are there to serve the client. Weaknesses can’t be coddled for long or your business will suffer in reputation, sales, continuity and trust.

Remember, the business is the top priority – not the feelings of the team member who isn’t well suited for the position, or the company you hired years ago that is no longer serving you well or the client who isn’t a good match for your model. When you serve the business first, you’ll recognize that sometimes it’s just time to let go.

Be honest and answer this question: “What relationship do you need to move on from in your business?”

This post originally appeared on the author’s blog.

Kelly Azevedo is the founder of She’s Got Systems, a custom coaching program that leads clients to get support, documenting and dominating in their fields. She has worked in startup, successful six-figure and million-dollar online businesses, helping owners create the systems to serve their needs.

Photo: Mayflower

iPad, A Great Tool For Startup Founders & Entrepreneurs

As an entrepreneur, it’s likely you have a lot going on with getting your business up and running. With the mountain load of tasks, it’s only natural to feel overwhelmed. Luckily, there is a way for you to lessen the stress. You could use your iPad!

Your iPad is the little business manager you take with you everywhere you go. Whenever you meet with a client, you can conveniently take it out, show off your services and products or take notes. If you have a few minutes on public transportation, take it out to get some work done. It’s better than waiting until midnight to email that potential client, right?

iPads are quickly taking the place of a laptop for a reason. They are portable, reliable, and they can do virtually anything you want it to do.

But wait, you don’t understand how to use it with your business, you say? Well, it’s time to make friends with the App Store because it holds just about everything you need for your startup.

The following are some of the best apps that entrepreneurs are using:

Evernote

Who needs notebooks anymore? You can use Evernote for anything you want to record. Type in notes from a meeting. If you have an idea in the middle of the night, mumble the idea into your Evernote app, and you can listen to it in the morning. See a flyer, billboard or some other marketing tool idea you’d like to use for your business? Take a picture of it, insert it into an Evernote page, and type in what you like about it and how you would like to change it. Evernote is a great place to figure out your business plan, keep accurate records of expenses and revenue, and just doodle when you need some time to be creative in other ways.

Agenda

This is a favorite among entrepreneurs because with all of the online calendars out there today, people need one they can use that is simple. This one will sync with all of your calendars, so you have the notifications you need no matter where you are or what you are doing.

Skype

Get in touch with your outsourced workers or clients quickly with Skype. You can call or video chat with them wherever you have an Internet connection.

Dropbox

Share files with anyone you need to by uploading them to Dropbox. You can share folders and files easily. You can even send a link to people, so they can easily bring up the content in a web browser.

PDFPen for iPad

If you need a document signed, you can use your iPad. Simply install this app, and you’ll be able to hand over your iPad to have the person sign the document. Save it and either keep it on your iPad, upload it to an online server, or print it out.

Other Ideas to Run Your Business with an iPad

Don’t forget that you have mail with your iPad, so connect all of your addresses to it. You’ll be able to get through those emails in record time when you don’t have to wait until you get to your computer.

Set up your device to print. Most printers these days run on a network, and by downloading the app for your particular printer, you can easily print out anything you would like a paper version of for filing.

Organize your files by creating folders. Create folders by holding down the Home button until the icons wiggle. Put your finger on each icon of the file you want in a folder and place it over another icon. This will place the two files in a folder. To add another one, simply put your finger on the icon and drag it in.

Start Using Your iPad Today

You can do so much with your iPad, so start using it to its full potential. Before you know it, you’ll have so much of your business information on it that you won’t be able to put it down.

Marcelina Hardy is a content writer for iResQ, which specializes in iPad repair as well as other repairs for mobile devices and MacBook. Hardy is based in Clarksville ,Tennessee.

How Startup Valuation Works In An Infographic

If you were to ask 10 different startup founders how valuation works or how they got their valuation, you would probably end up with 10 extremely different answers. And all 10 of them probably backed by some bit of logic. As confusing at it is, valuation is probably the most important data for any startup.

Valuation is important because it determines the share of the company they have to give away to an investor in exchange for money.

“Say you are looking for a seed investment of around $100, 000 in exchange for about 10% of your company. Typical deal. Your pre-money valuation will be $1 million. This however, does not mean that your company is worth $1 million now. You probably could not sell it for that amount. Valuation at the early stages is a lot about the growth potential, as opposed to the present value.” Funders and Founders wrote on their blog.

In talking with startups everyday we hear so many different valuations. We talked with a founder with an iPhone app that hadn’t even hit the market. They had no users, no customers, and no early funding, yet they told us they were looking at a post money valuation of $10,000,000. We’ve also seen startups that had thousands of users, legitimate press traction, and small seed rounds raised value themselves at $1 million dollars.

The infographic below from fundersandfounders.com sheds some light on valuation and how to measure a company’s potential.

The infographic details the valuation process from early stage, through scaling stage, and then through exit.

Create the Work-Life Balance That’s Right for You

As a time coach, I talk to people who want to live a more balanced life on a daily basis—including startup founders. It can be a struggle, but my real-world experience has uncovered that founders can achieve work-life balance IF all five of the following conditions are met:

You Want It: Not everyone wants traditional work-life balance, typically meaning that you have enough time for basic self-care like sleep, exercise and nutrition and a connection with key people like friends and family members. Instead, as a time coach, I focus on trying to help entrepreneurs achieve their definition of work-life brilliance – meaning your time investment aligns with your priorities. However, I can’t bring about lasting behavioral change if you don’t intrinsically want it.
You Believe It: To have true work-life balance, you need to not only believe it’s possible in a theoretical sense, but also believe it’s possible personally for you. In my experience, this belief comes from a combination of seeing an entrepreneur whom you relate to experiencing work-life balance and/or starting to attempt it yourself and witnessing positive results. Without a sense of hope, it’s nearly impossible to stick it out through the uncomfortable process of breaking old habits and forming new ones. To make it through this difficult withdrawal stage, you need to have faith that the changes will really pay off in the end.
You Value It: We have a limited amount of time each day, and how we invest it determines what kind of life we create. Work-life balance comes at a professional cost for most people, but especially for founders. The choice to invest in activities outside of work may mean that you can’t start certain types of businesses, take on specific categories of funding, work with particular clients, or expand at as rapid a pace. For those who highly value life outside of work, these macro-level decisions that give them the opportunity to live a balanced life are worth the potential cost and risk to their business.
You Know How: Many people want, believe in, and value work-life balance, but they just don’t know how to change. If you’ve always seen startup founders work crazy hours, you don’t have good role models to show you how to behave in a balanced manner. And it’s hard to know how to think and act differently if you’ve always operated in one way. As the quote often attributed to Einstein goes: “The definition of insanity is doing the same thing over and over again and expecting different results.”
You Can: After working with clients around the world with many different personality types, including some with ADD/ADHD, I believe that almost anyone who meets the above four criteria can see improvement in their work-life balance. But for people who thrive in high-pressure environments, achieving traditional work-life balance and moving their company forward effectively may or may not be possible to the same extent as others.

For individuals who fit this profile, the best strategy is to clarify action-based priorities in key areas. This includes things like seven hours of sleep a night, working out five days a week, or having family dinner six days a week. Then you need to focus on making these priorities into routines that allow them to consistently invest their time in these core areas while still keeping up a fairly high level of intensity in your work during the remaining hours.

Work-life balance is possible for founders who meet the above five criteria, but for those who don’t, it’s not.

Elizabeth Grace Saunders is the founder and CEO of Real Life E®, a time coaching and training company, and the author of “The 3 Secrets to Effective Time Investment: How to Achieve More Success With Less Stress.”