stiqrd Archives - Serious Startups

Memphis Entrepreneur Aaron Prather Launching New Startup This Weekend During 48 Hour Launch

It’s 48 Hour Launch time in Memphis Tennessee. This weekend entrepreneurs from across the state (and some neighboring states as well) have assembled for a weekend of launching new startups, hackathon style.

Nearly 50 entrepreneurs, developers, marketers and support people are working on three great startup ideas. The three selected ideas will work to develop those ideas over the next two days and turn them into actual viable startups. Sunday they’ll show off their new startups to the toughest judges of them all, a room full of their peers.

48 Hour Launch is a unique concept in the weekend startup hackathon. As a product of Launch Memphis, the 48 Hour Launch teams have access to continuing resources to develop their ideas, way beyond Sunday.

As a testament to that concept, Richard Billings, the founder of Memphis startup ScrewPulp, spoke to the crowd before the Friday evening pitches. Billings alternative independent publishing platform was hatched in June at Launch Memphis’ last 48 Hour Launch event. Today, Billings has staffed up and even moved the company to office space downtown. Their designer is working on the front end, a developer is working on the back end and Billings is working on developing the business and laying roots in the publishing community.

Aaron Prather, the founder of Memphis startup Stiqrd, was on hand for 48 Hour Launch. Prather is no stranger to Launch Memphis or their cohort based accelerator, Seed Hatchery. Pranther’s startup Stiqrd accelerated at Seed Hatchery two years ago.

This weekend though Prather had a great idea. He’s building a tool where online news consumers can use a widget, or browser plugin to let publishers, bloggers and writers know that they want follow up to the stories they read online.

If you’re familiar with how sites like Reddit and the hub at Startup Revolution work, you can get notified every time someone does anything with your message. Pranther wants it to be that easy, but in reverse, to let writers and publishers know, “Hey I’ll read a follow up on that”.

The idea is great for publishers, because as Prather put it, there’s guaranteed eyeballs on stories not even published yet.

Check out Pranther’s Friday pitch below:

Linkage:

Interview With Memphis Startup Stiqrd’s Founder Aaron Pranther On Expansion

One thing we all know for sure is that loyalty and rewwards startups are a flourishing space. A lot of the better ideas for loyalty and rewards are starting in small markets. Stiqrd is one of those startups.

The great thing about Stiqrd though is that when we first talked with Aaron Pranther, CEO and co-founder of the company they were already talking about taking their concept and scaling it as quickly, as possible but also honing in on what makes them special as well.

So what makes Stiqrd special? For starters? Pranther has a background in both tech and the restaurant business. He knows the real pain from a restauranteurs perspective as well as from the perspective of someone who likes to eat out. Pranther knows all too well what it’s like to try and keep tabs on multiple reward “punch cards”.

Most people have had the experience of thinking you were at the last punch tab of one card to find out you either forgot the card at home or you were in the wrong establishment.

Stiqrd has made loyalty and rewards easy by having a qr code based system and an app to track your purchases and rewards. A very real problem that many in the “loyalty reward app” business are experiencing is that soon instead of having too many key-tags or punch cards you’re going to have too many apps. Pranther is one of the first founders of a loyalty/rewards startup to acknowledge that.

What’s going to make a loyalty and rewards startup successful is going to be their ability to scale in both users and customers and for that Pranther has introduced the 15 minute loyalty program. Through rigorous testing he has found that the Stiqrd program can be implemented in most businesses in under 15 minutes complete with working dashboard.

But Stiqrd is more than a do it yourself loyalty program. He has real people available to speak anytime of the day to business’ that want to set up the loyalty program.

Pranther plans on implementing the system across the country at a few select retail partners however any business owner can sign up, and it truly is that easy.

We got a chance to interview Pranther about Stiqrd and the 15 minute loyalty program. Check out the interview below:

5 Angel List (Angel.co) Startups In Memphis

Please don’t mistake me for an angel.co basher it’s a very useful tool. However, week in and week out we get an email from angel.co with the “trending startups” and they are almost always invariably from Silicon Valley and New York. That’s why we’ve developed this series to highlight angel.co startups from “everywhere else” it’s more of a compliment to angel.co rather than a bash. Oh and by the way it would be super cool if you followed Nibletz on angel.co

Today we’re taking a look at five angel.co listings form Memphis because it’s a big weekend for Memphis startups.

Seed Hatchery

First up is Seed Hatchery they’ve been an instrumental incubator and backer of the thriving startup scene in Memphis, they are also one of the sponsors for this weekends 48Hour Launch Memphis event.

Seed Hatchery was born out of venture capital firm Solidus Company in Nashville Tennessee. Solidus has invested over $112 million dollars in 48 companies over the last 24 years. According to Seed Hatchery’s website, the Solidus Company saw a gap in investment opportunities to stimulate growth in startups. They found that many companies needed a lot less money to start working on their ideas.

In December 2010, Vic Gatto of Solidus, Eric Matthews of Launch Memphis, and Gwin Scott established Seed Hatchery in Memphis to help “seed” growth of early stage startups.

Seed Hatchery held a Demo day last month for their most recent “class” of six startups that went through their incubator.

For more on SeedHatchery visit this site
For more on this weekend’s event in Memphis click here
Follow SeedHatchery on Angel.co here

Friendsignia

Friendsignia is a very intuitive social dashboard that has a lot of people talking. SeedHatchery founder Vic Gatto said of the new social startup:

“They solve the biggest pain point in social media today… too much noise.”

Based on their description alone I’m waiting for my beta invite. What Friendsignia does is pulls social data from Facebook and Twitter and filters out meaningless updates from strangers. Friendsignia delivers the 150 people that matter most to you.

This is perfect for me as I have over 100,000 followers on Twitter and try and follow a good deal back (60,000) however I haven’t been able to look at my “home” timeline in over two years it’s way too noisy, so I use lists and streams from Hootsuite. As their angel.co listing says “For a power user it’s a more efficient social dashboard”.

As with Gatto, for the professional it’s a better way to keep up with business contacts and associates who matter.

Now, not only is Friendsignia a new and more powerful social dashboard but they’ve got this really kick ass blog entry here to talk about what they do.

Find out more & request your beta invite here
Follow Friendsignia on angel.co here

PayTopia

PayTopia is a startup that promises a way to pay online without exposing your financial information. Sure this sounds a lot like PayPal, but so many people are burnt out on post E-Bay merger PayPal that they are jonesing for a new way of using their money online. PayPal complaints are up 70% post merger, with many longtime users switching away from PayPal because they no longer defend the “seller” in most transactions.

PayTopia has taken an innovative approach to paying online. Now your financial information and personal information is no longer at risk. PayTopia allows users to use their email addresses and a pin number to initiate payments.

Merchants submit payments to Paytopia, Paytopia texts the user with an authorization code and then the user gives the authorization code to the merchant to complete the payment.

In addition to providing user safety, it’s quicker than filling out an entire web based payment form.

Find out more about Paytopia here
Follow Paytopia on Angel.co here

StiQRd

I know that loyal readers of nibletz know how I feel about “loyalty and rewards” right about now. We called it right before SXSW that loyalty and rewards were going to replace group couponing and they have. However Memphis based Stiqurd (Stickered) has a couple points up their sleeves.

First off, StiQRd CEO Aaron Prather has a background in restaurants. Before StiQRd he owned his own restaurants. He felt a serious pain point with current loyalty offerings. You could go the cheap route with untraceable punch cards. Or you could spend thousands of dollars, which just isn’t in the margin of a restaurant, to do a swipe card.

StiQRd solves that problem by putting the loyalty and reward piece in the phone.

StiQRd is a QR code based reward and loyalty app for iPhone and Android. On the merchant side they offer a comprehensive dashboard to track visits, purchases and points for their most loyal customers.

As we’ve heard ever so often 15% of the top loyal customers can account for up to 50% of a restaurants revenue. With StiQRd everything is kept in one place, your phone.

StiQRd is currently leading the 1-99 employees category in the social madness competition in Memphis. Voting ends June 19th

Check out StiQRd here at their website
Download the Android app here at the Google Play Store
Check out the iOS app here in the iTunes store
Follow StiQRd on Angel.co

Work For Pie

Work for Pie is a community for open source developers. They describe themselves as a bit like Klout (not sure why anyone would want to do that) and a bit like LinkedIn, but for open source developers.

The social community for open source developers allows developers to collaborate with each other and source each other for help with their projects. Users can also recommend and refer their fellow open source developers.

Their intuitive profile platform highlights not just their biography points but also their coding skills and work history. They also have a point based system based on recommendations and referrals so that if you’re looking for a certain type of developer you can find not just that type of developer but the best developers as well.

Last month Work For Pie closed on a $300,000 round of funding.

Check out Work For Pie on their website here
Follow them on angel.co here