Memphis Startup KnoCo Reviving Edutainment

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A new EdTech startup in Memphis Tennessee is hoping to revive the stigma, fun, and “accidental learning” that came from software titles back in the day like “Where In The World Is Carmen San Diego”.

The company, called KnoCo is based in Memphis Tennessee.  CEO and lead developer Ken Gibbs met co-founder Elliott Boyette while the two were working for a company that develops iOS games. They decided go out on their own and fill a void in The edutainment space.  They added James Youngblood as composer, game designer and product manager.

Gibbs admits that thre are a lot of educational games out there but most of them are flash card type games. In those games kids see one card, identify something and then are rewarded with the next card.

More after the break

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