Kyle
Most women know not to kiss and tell, but what about kissing and trading clothes? That’s what New York startup, Treydit is trying to do.
Treydit, founded by firecracker female founder Nicole Green, is an online clothes swapping platform that allows women to trade clothes using and accumulating virtual currency called “kisses”. Treydit opens up a virtual limitless closet or wardrobe for women to trade clothes between one and other.
An Australian startup called 99 Dresses, completed last years YCombinator program with a similar concept. In that case the then 20 year old Nikki Durkin knew that women had a ton of clothes in their closets that they would never wear, but if their closet was limitless they could find something that sparked their interest.
In the cases of both startups, rather than swapping for actual cash you use virtual money. Naturally some items will cost more virtual currency than others, which is how you make the money to buy more outfits.
Green on the other hand is targeting college students specifically, highlighting the fact that it’s impossible to keep a dorm room closet full of great clothes.
We got a chance to talk with Green, check out the interview below.