Treydit, founded by firecracker female founder Nicole Green, is an online clothes swapping platform that allows women to trade clothes using and accumulating virtual currency called “kisses”. Treydit opens up a virtual limitless closet or wardrobe for women to trade clothes between one and other.
An Australian startup called 99 Dresses, completed last years YCombinator program with a similar concept. In that case the then 20 year old Nikki Durkin knew that women had a ton of clothes in their closets that they would never wear, but if their closet was limitless they could find something that sparked their interest.
In the cases of both startups, rather than swapping for actual cash you use virtual money. Naturally some items will cost more virtual currency than others, which is how you make the money to buy more outfits.
Green on the other hand is targeting college students specifically, highlighting the fact that it’s impossible to keep a dorm room closet full of great clothes.
We got a chance to talk with Green, check out the interview below.
What is Treydit
Treydit is an online wardrobe for college women that uses a virtual currency called ‘kisses’ to trade clothing and accessories.
Who are the founders and what are their backgrounds
Nicole Green is currently a sophomore at Penn State majoring in Economics and Finance. At 13, she started a local small business with her Mom, creating custom clothing and accessories in the small town of Miami Lakes, FL. She developed a passion for entrepreneurship, later serving as the President of her High School’s business club.
Where are you based?
New York City!
What is the startup culture like where you are based?
A lot of amazing, successful, tech companies have been based out of NYC. There are hundreds of VC’s, angels, and great people willing to help. There is never a dull moment in the city and you can find a startup related event almost every day of the week.
What problem does your startup solve?
College women are always trading and sharing clothes with their friends and sorority sisters, but they can’t always raid their friends closet’s, nor can they go out and spend tons of money on new clothes that they know they’re only going to wear once or twice. Treydit allows college women to upload their clothes and accessories into their online college wardrobe and sell them for a virtual currency called ‘kisses’. Once ‘kisses’ are earned, users may spend those ‘kisses’ on anything in their college wardrobe. Instead of keeping clothes that won’t be worn again in a tiny dorm closet, and leaving no room for new clothes, users can essentially trade their old clothing and accessories, for new ones. There are no fees for trading or delivery. Just free shopping.
What is one challenge that you’ve overcome in the startup process?
I was searching for a technical co-founder and couldn’t find someone that was a good fit and could execute my vision. I decided that the best idea was to create the prototype myself so that I could understand the way everything worked. It wasn’t easy, but I am very satisfied with the functional service created with my lack of technical experience.