Vancouver Startup Wantering: Google For Fashion?

Wantering, Big Data, Vancouver startup, startup interview

You’d be surprised how many data points there are when it comes to shopping online. When you take into consideration data across the web and then across the social web we’re talking about hundreds of millions of data points. While the normal shopper can’t analyze or look at all of those data points, sometimes shopping for clothes online can easily result in 30 or 40 open browser windows. This can get ugly, confusing, and slow your computer down.

A Vancouver startup called Wantering is hoping to help solve your fashion faux pas, by analyzing over 100 million data points for you in what they call the “WantRank” algorithm.

Whether you’re shopping by deal, brand, category, color, print, fabric, or any other category, wantering can help narrow down your search and point you to the best deal. Then, the web platform can take you to a destination to purchase.

The team behind Wantering all came from the online retail world and they’ve spent years combing through and analyzing data.

We got a chance to talk to Wantering Evangelist, Kathleen Ong. Check out the interview below.


What does your company do?

Ever try to shop online when you’re not quite sure exactly what you’re looking for? We’ve been there. Wantering helps shoppers find clothes they’ll love through our fashion search engine. Save yourself the wasted time and frustration of opening up multiple browser tabs, wondering if something is on sale or in stock, and trying to shop from tiny thumbnails.

You can shop for clothes by brand, category, materials, prints, and color across a curated list of boutiques, flash sales sites and major retailers all in one place. And if you’re curious about why something is at the top of a search result, it’s because of our WantRank algorithm. WantRank tracks and analyzes over 100 million data points across the social web and ranks products based on what’s getting the most social-love.

Who are the founders, and what are their backgrounds

The Wantering team are no strangers to online shopping. Wantering’s CEO is Matt Friesen, a technology industry veteran. Matt was previously the founder and CEO of Thirdi Software, a custom software development shop specialized in building eCommerce stores and web applications. Matt started Wantering in 2011 after Thirdi Software was acquired by Invoke Media (the creators of Hootsuite). Nick Cairns is Wantering’s head of UX and was previously the Director of User Interface & Design at Move Inc (the parent company of Jesse Sherlock is Wantering’s CTO, and has experience building highly scalable systems for Reinvent (one of the largest domain owners in the world) and the BC Lottery Corp. Nicholas Molnar is the head of product, and was previously a web strategist at Thirdi Software. Nicholas sits on the board of directors of F Cancer and has been a speaker at numerous technology-focused events including TedxVancouver.

Where are you based?

Wantering is based in Vancouver and New York City.

What’s the startup scene like where you are based?

Vancouver is known as Silicon Valley North. There is a great startup scene here with a growing community of startups, investors and accelerator programs such as GrowLab, which Wantering went through in 2012.

In New York, we’re based out of General Assembly. Wantering was selected as one of six startups to be part of the Canadian Technology Accelerator (CTA) New York program this fall. We’re looking forward to meeting people and getting to know the New York tech community on a more intimate level.

We get the best of both worlds; participating in Vancouver’s growing tech scene is such a rewarding experience and travelling to New York, where the industry is much more mature, has been eye-opening.

What problem do you solve?

We’re solving some of the most basic problems in online shopping. Where do I look for a new pair of shoes? What’s on sale from my favorite designer? Where can I get a blue cocktail dress for this wedding I’m going to?

Wantering gives shoppers a beautiful platform to discover and buy clothing by pulling together the best e-commerce stores all in one place. Gigantic images, detailed descriptions, trending products, and up-to-date stock and sale information make shopping less time consuming and more fulfilling.

Why now?

We believe searching for clothes online has lost its way. The results you see in leading product search engines are typically paid posts by retailers. One look at Google Shopping and you’ll find a big notice in the corner explaining exactly that! Not to mention, they don’t understand my style taste, and they completely disregard current trends in fashion.

Can you name two new features in product search since the ’90s? Shopzilla launched in 1996, Yahoo Shopping in ’97, MySimon in ’98, and Nextag in ’99. They’ve barely changed since, and are somehow still billion dollar businesses.

We think this is an area ripe for disruption. On we put the best products first by using 100 million data points from the social web, and we aren’t going to sell our users out. There is tons of room for innovation in this space, and we’re excited to be building something really cool to help people shop online better.

What are some of the milestones your startup has already reached?

There’s been quite a few big milestones for us in the last 18 months. Releasing our search engine in spring 2013 was a one of the biggest moments for us; it’s both rewarding and motivating to see what you’ve been working on for months come to life. There is still more work to be done and we’re looking forward to what’s ahead.

What are your next milestones?

We have some cool product features in the works over the next while, so we’re excited to get those out!

Where can people find out more? 

Shop for clothes you’ll love on


CES 2013 Preview: Vancouver Startup Is Doing Amazing Stuff With Cars

As we prepare to bring you continuous round the clock team coverage of CES 2013, we got a chance to do a pre-show interview with a Vancouver startup called that’s connecting cars diagnostic, internal computers with the cloud and an app store. They are taking the up to 25gb of data that can be generated by a car every hour, and connecting it wirelessly first to the cloud and then to your smartphone.

Combined with info from‘s GPS and accelerometer, provides a connected car experience that can be accessed via your smart phone from anywhere, anytime. With, you can now locate your car on a map, track its movements and speed, govern how far and fast it is being driven(by your teenage son or employee), lock/unlock your car doors just by the presence of your phone, intelligently stop incoming texts and calls when your car is in Drive, be notified instantly when your car is being tampered with or towed, and a whole lot more. also offers access to diagnostic information as well. The company provides an SDK so developers can write apps that will give users/drivers the ultimate connected car experience. Cars will be able to tell their owner and even the local service center when they need to be serviced and what needs to be fixed, all the while keeping a log on your smartphone. With the SDK the sky is the limit when it comes to what can be created for the connected car experience.

REV Technologies, the company behind has been building electric vehicles for the U.S. army.

“At REV, we were building electric vehicles for the US Army, (decoding entire car computers) and making it possible for them to control the direction and flow of electricity of these electric vehicles to use them as generators for their army bases. We did this wirelessly using SIM card-enabled hot sticks and were always seeking the simplest way to do this with OEM-produced electric vehicles like the Nissan Leaf. Eventually we realized that by going in through the OBD port, we were basically piping in the internet. It was a small step from there to imagining an entire ecosystem of apps, car-related companies and drivers of any kind of car interacting on an open platform.” Rev Technologies CEO Jay Giraud told nibletz in an interview.

Check out the rest of the interview below:

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Vancouver Startup: iWishfor Is Making Gift Giving Easier

iWishfor,Vancouver startup, Canadian startup, startup interviewWith the holidays behind us, gift giving isn’t on the minds of many. However when we go back to work next week there’s going to be some people undoubtedly worried whether they got someone the wrong gift. Typically you can read the fake smile but sometimes you can go all year, or at least until someone’s next birthday, to find out that they didn’t really like the last gift you got for them.

There are startups trying to solve this problem and Vancouver startup iWishfor is one of them.

The idea behind iWishfor is pretty easy. People can take their smartphone and scan the barcode of any item they may want to receive as a gift. From there they can sign up their friends and family members to see the list of the things they want. All of those people become the list follower.

As a follower you can see the list your friend created and you can cross the item off the list if you pick it up. You can also add your own suggestions to the list which the other followers can see but your gift recipient cannot. This way, not only are you getting a gift that your friend or relative really wants but your also getting a gift no one else is getting for that person.

Everyone has heard of a wedding registry or a baby registry, apps like iWishfor allow people to create virtual registries for any occassion.

We got a chance to talk with the team behind iWishfor. Check out the interview below.

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Vancouver Startup: Perch Turns iOS Devices Into Hands Free Cameras and More, Vancouver startup,Canadian startup,startup,startups,startup interviewBeing on the road as much as we are here at the voice of startups everywhere else, we’ve come to realize how useful the iPhone and iPad have become to stay intune with what’s going on at home.  For instance, FaceTime with my five year old daughter is something we do multiple times per day, every day. FaceTime is perhaps one of the easiest to use video chat apps ever created. A startup in Vancouver Canada, called Perch, has made it even easier.

Perch allows you to set up stationary iOS devices throughout your home or office. This unique app builds in video along with motion detection. Your iOS device becomes a Perch camera.  All you have to do is walk up to the stationary iOS device and start talking, Perch knows to start rolling audio and video. The Perch app then uploads the video to the cloud making it easy for the recipient to get it.

Perch cameras can be used for surveillance and security, or as a great interactive tool for the whole family. Perch calls this hands free video operation, “ambient video”. In addition to those features you can also text and video chat with anyone in your Perch family.

The app was born out of a previous startup called Redhand which turned iOS devices into sophisticated security cameras.

We got a chance to talk with the team behind Perch. Check out the interview below.

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Vancouver Startup: CrowdFanatic Creating A Group Engagement Platform For Facebook INTERVIEW

A Vancouver startup called CrowdFanatic has just recently launched, what they are calling a “game changing” group connectivity layer on Facbeook. It’s actually a pretty innovative idea, and now with the Facebook App store, more people will be able to find it and connect their groups.

Facebook does a great job of one to one connections. What they’ve been missing through the years is the chance for groups to connect with groups. For instance a Harry Potter fan group could challenge a Hunger Games group. Or a Kyle Bush fan group could connect with a Dale Earnhardt fan group and challenge each other.

What’s even better is other ideas that can spark on CrowdFanatic’s layer. For instance, a cheerleading group in California could collaborate, and or challenge a cheer leading group from Connecticut. The possibilities are endless, and after talking with the founders of CrowdFanatic, the biggest question is why hasn’t Facebook or someone else stepped up to do this until now?  Well it’s here thanks to CrowdFanatic.

Check out our interview below the break
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Vancouver Startup: Hootsuite Partners With HubSpot

It’s pretty hard for me to think of HootSuite as a startup since I’ve been using their innovative Twitter and social media tool going on three years, but alas they are. The Vancouver startup has announced a strategic partnership with HubSpot.

Through this partnership Hootsuite will directly connect social media to generating, managing and nurturing leads. Twitter has now become a player in the lead generation market. More and more small businesses, startups and even big brands are using Twitter as a tool to attract customers. Some are even using Twitter to sell things, even as large as cars.

“Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform,” says Ryan Holmes, CEO of HootSuite Media said in a release. “Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before.”

“We built HubSpot software to make marketing easier, and then expanded it by launching the world’s largest marketing software marketplace just under a year ago,” said Brian Halligan, CEO of HubSpot added in the same release “Of 60-plus apps we’ve seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot’s end-to-end marketing software makes social accountable for generating leads, customers and true ROI.”

Hootsuite and Hubspot are teaming up together on July 12th to try and break the Guinness Book Of World’s Records, record for the largest webinar ever. The Webinar is entitled “The Science Of Inbound Marketing”. They are actually gearing up to try and beat the HubSpot who earned that record last year when they held a webinar with 31,000 registrants.


Try out Hootsuite it’s been a lifesaver for us, here

Check out Hubspot Here

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