Kyle
It’s pretty hard for me to think of HootSuite as a startup since I’ve been using their innovative Twitter and social media tool going on three years, but alas they are. The Vancouver startup has announced a strategic partnership with HubSpot.
Through this partnership Hootsuite will directly connect social media to generating, managing and nurturing leads. Twitter has now become a player in the lead generation market. More and more small businesses, startups and even big brands are using Twitter as a tool to attract customers. Some are even using Twitter to sell things, even as large as cars.
“Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform,” says Ryan Holmes, CEO of HootSuite Media said in a release. “Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before.”
“We built HubSpot software to make marketing easier, and then expanded it by launching the world’s largest marketing software marketplace just under a year ago,” said Brian Halligan, CEO of HubSpot added in the same release “Of 60-plus apps we’ve seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot’s end-to-end marketing software makes social accountable for generating leads, customers and true ROI.”
Hootsuite and Hubspot are teaming up together on July 12th to try and break the Guinness Book Of World’s Records, record for the largest webinar ever. The Webinar is entitled “The Science Of Inbound Marketing”. They are actually gearing up to try and beat the HubSpot who earned that record last year when they held a webinar with 31,000 registrants.
Linkage:
Try out Hootsuite it’s been a lifesaver for us, here
Check out Hubspot Here
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