Zynga held a conference call earlier today where they formally announced their purchase of OMGPOP the creators of the hit game “Draw Something”. Zynga’s head of mobile David Ko conducted the call from OMGPOP’s New York headquarters.
During the call Zynga announced that they are at 240 million monthly active users (MAU), and still have their sites on one billion monthly active users. Ko said that their mission at Zynga was to continue connecting people through games.
If for some reason you’ve been living under a rock and you’re not sure what OMGPOP or “Draw Something” is, it’s a Pictionary style game that you can play on your phone against your Facebook friends or completely random strangers. You take turns drawing one of three possible pictures, based on difficulty. Easy pictures like a leg or an arm will earn you one coin for drawing and guessing correctly. Tougher pictures like running or bacon will yield you two points. The most difficult category is often proper nouns like Lil Wayne or Lady GaGa for those you get three points.
More after the break