Israeli Startup: Jinni Is Powering Big National Sites With Pandora Like Movie Engine

You may not have heard of Yosi Glick, the founder of Israeli startup Jinni, but one things for sure you will probably agree with his fundamental principles behind video discovery.

Glick talks in this story with Bloombgerg’s Cliff Edwards about how most video (movie)  discovery/recommendation sites have things all wrong.  Edwards uses the example of the movie The Usual Suspects. When you watch The Usual Suspects on most video platforms it’s going to recommend Se7en. While both could be characterized as crime thrillers, the audience for Usual Suspects is hardly the audience for Se7en.

Glick’s startup Jinni has put a lot more into discovery when it comes to movies. They provide in-depth algorithms and matching, making it more like a Pandora for movies. Jinni has created an “entertainment genome” that weighs thousands of different parameters to serve up like minded suggestions for movie viewers.

In addition to offering a much more thorough recommendation engine for movie viewers, LG Electronics invested $5 million into Jinni for voice recognition software. The voice recognition software taps into the platform where a user could say “I want to watch a Harrison Ford action movie” and it would serve up Indiana Jones or Star Wars.

LG and Jinni are mum on whether the technology has gone into this next round of smart tvs that the Korean manufacturer is putting out.

They must be doing something right because some of the top companies in the world have employed Jinni’s technology. Best Buy’s movie rental site uses Jinni and Microsoft entered into a deal last September to incorporate Jinni’s software into the Xbox 360 service.

Linkage:

Put Jinni to your own test here at their website

Source: Bloomberg

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