Kyle
Hollywood producer turned startup founder Max Gotlieb had a genius idea in his head and started developing it into what is now known as Lovvvit. We reported on Lovvvit earlier this year. It’s a video review/recommendation platform for people to pronounce their love for their favorite things.
After a few minutes with Gottlieb I quickly grabbed hold of the concept and it’s indeed genius. I thought back on the past seven years (the youtube years) and how many videos I’ve taken and shared from my favorite places. The number is quite large, but none of them ever talked about the places I actually love.
Sure there are birthday party videos, bachelor party videos, playing around videos and other funny stuff at my favorite haunts but not once did I walk in and do a video saying, “I love this place”. Imagine how cool it would be to have crowd sourced video reviews of peoples’ favorite places. It would be genuine, and engaging for both the loyal customer and the merchant.
Right now merchants are growing tired of the group-coupon (Groupon) deal space. Merchants are finding that they are losing their ass in margin to attract one time customers. Now they want better tools to target their frequent customers. Lovvvit provides a platform for just that, and it’s engaging, innovative and fun.
There’s a reward benefit on both sides of the platform as well. If you’re the customer and you do a video review of your favorite places you can earn Lovvvit dollars and upgrade to a premium status. As with any site the more reviews you do of your favorite places, the more trusted you become in the Lovvvit community.
On the side of the merchant, they are granted access to the videos in Lovvvit. They can share them across their own websites and their other social media channels. They can also add coupons and deals to the videos as well.
All of that makes Lovvvit a three fold community of reviewers, people looking to discover places and the merchants.
Check out our video interview with Gottlieb below:
Check out more of our TechCrunch Disrupt NY coverage here
