A Portland Oregon startup up that specializes in producing smartphone apps for conferences and events, has been acquired by event planning software company Cvent. CrowdCompass is Cvent’s second acquisition in just one week. Last week Cvent, who’s based in Virginia, acquired Austin startup Seed Labs.
“Let’s be clear: We bought this for their people,” said Cvent chief executive Reggie Aggarwal. “We’re going to let the management team run the place they way they’ve been doing it.”
Mobile apps and technology have been changing trade shows, conferences and conventions over the past few years. It’s already been seen that the more robust your tradeshow app is the better. South By Southwest 2012 had a great app that covered every speck of the event officially produced by SXSW. As did the CES app earlier in the year.
Last fall the Oregon company raised $1.3 million led by the Oregon Angel Fund.
CrowdCompass was founded in 2009 and makes apps that connect event go-fers to specific events, other attendees and social media.
CrowdCompass corporate portfolio includes event apps for
E*Trade, Daimler, and Intuit; and meetings industry organizations, like The Meetings Technology Expo; and associations, like the American Bar Association, Association of General Contractors and American Society of Anesthesiologists.
“Cvent’s success is predicated on delivering best-of-breed technology solutions to our event industry clients and partners. This acquisition is an important step to ensuring we continue to lead the industry in the adoption of mobile technologies,” said Reggie Aggarwal, Founder and CEO of Cvent. “We selected CrowdCompass because it was clear that they are a leading developer of native mobile apps for business and association events. With experience building hundreds of apps for a wide variety of mid-to large-sized public and private events, the addition of CrowdCompass gives us unparalleled expertise in creating mobile apps for events. We have offered mobile friendly event web sites for some time, but the CrowdCompass product takes the mobile experience to the next level.”
To date CrowdCompass has produced 435 event apps which have seen over 500,000 downloads for Blackberry,Android and iOS.
“Becoming part of Cvent will allow CrowdCompass to operate on a greater scale than it ever has before,” said Tom Kingsley, Founder and CEO of CrowdCompass. “Our technologies and expertise will be a great fit with Cvent’s unmatched reputation and client base; we’re looking forward to all the services we will be able to develop under the Cvent umbrella.”
“The CrowdCompass app demonstrates the excellence and innovation that attendees have come to expect from the Mental Health and Addictions Conference,” said Courtney Young, Digital and Social Media Specialist at the National Council for Community Behavioral Healthcare. “We had over 3,000 healthcare professionals and administrators in attendance, and the response to the app was overwhelming, with 80% of them downloading it. By offering the CrowdCompass app, we showed our attendees that we are listening to their demands and care deeply about their conference experience.”
Cvent was founded in 1999 by Reggie Aggarwal. Aggarwal took the company from a two person team to a team of over 900 in McLean Virginia, the city that was once home to America Online. Cvent has been profitable over the last ten years.
For more on Cvent check out their corporate website here
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