Kyle
A new bartering startup has launched in the great state of Wisconsin. WhiteWilly.com is the newest startup from serial entrepreneur John Bialk who, according to his angel.co profile, has been an entrepreneur since the age of nine.
Bartering is hot these days, in fact it’s so hot that A&E has started a new series called “Barter Kings”. We’ve even featured another bartering startup in Arizona called Kwiddy with the idea behind it to help facilitate actual in person bartering.
Whitewilly is a little different. Whitewilly addresses the biggest problem with bartering. That problem in it’s simplest form is:
John wants the item Tom wants, Tom wants the item that Scott wants, and Scott wants the item that John has.
Before WhiteWilly that typically meant that the barter deal was over. Scott couldn’t get to John’s item because he didn’t have the item John actually wants. However WhiteWilly facilitates all three trades in one click and then tells each member of the trade where to send their item.
So for a little more clarity lets put items with the example:
John has a new iPad but really wants a macbook. Tom has a macbook but doesn’t want the iPad he already has one. What Tom really wants is a DSLR camera. Scott is looking for an iPad but has a DSLR camera that John doesn’t want.
Does that sound confusing enough for you? It is, but here’s what WhiteWhilly does. WhiteWilly allows each member of the transaction to see what items each person is bartering. With one click of a button. So with one click, Scott is told to send his DSLR camera to Tom. Tom is told to send his Macbook to John and John is told to send his iPad to Scott.
You see John didn’t want the DSLR camera that Scott had he wanted the macbook that Tom had. With WhiteWilly everyone ends up happy and the transaction is done.
There are other barter sites out there and of course there is the barter heading on Craigslist.com however with those traditional sites, and with Craigslist, you need to wait for that one in a million opportunity that your exact trade comes up, or settle for something else.
Bartering is free (except for shipping) and can put good used items to use and make many people happy.
Linkage:
Check out WhiteWilly here
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We were in Wisconsin on the most recent leg of our “sneaker strapped startup road trip” and could use your help here
