Cultivation Capital Invests In Two More St. Louis Startups: Yurbuds & Systematic Revenue

Two weeks ago we got a chance to meet Rick Holton of Holton Capital, Arch Angels, and Cultivation Capital among other things. We talked about the thriving tech scene in St. Louis and the synergy created when a meeting at Holton’s office formed VentureSTL.

Cultivation Capital is back in the news again as they’ve announced their two most recent investments. Cultivation Capital’s principals include Holton, along with Square co-founder Jim Mckelvey, Brian Matthews and Peter Esparrage.  Back in April we reported on Cultivation Capital’s first three investments, including a $250,000 investment in St.Louis favorite, LockerDome.

In the latest round of investments Cultivation Capital invested $219,000 in Yurbuds a company that makes sports headphones. The company makes earbuds that can withstand the heaviest of workouts. In fact at the International Consumer Electronics back in January, Yurbuds had acrobats walking on their hands while the earbuds stayed firmly in their ears. To prove that there was no PR hocus pocus on-lookers were encouraged to open brand new packs of the earbuds for the acrobats to use. Yes they were awesome.

The other startup to receive funding from Cultivation Capital was Systematic Revenue. While not as sexy as earbuds that won’t fall out of your ears, Systematic Revenue is an online automated marketing solution to help track potential clients. Back in May the startup reported that they had 25 businesses signed up in their beta test.

Systematic Revenue received $100,000 from Cultivation Capital.

“We look forward to assisting the vibrant Yurbuds team and the calculated Systematic Revenue teams as they continue to define St. Louis as an entrepreneurial hub,” saidCliff Holekamp, a general partner of Cultivation Capital, in a statement.

Cultivation Capital plans to invest $500,000 in the most promising startups in the Fall 2012 and Spring 2013 classes of Capital Innovators.


Here’s Cultivation Capital’s website

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