Kyle
Demo Day at Jumpstart Foundry was amazing. The class was great and miraculously every single team that presented had a working product. Of course that’s the goal behind every accelerator but we’ve been to quite a few accelerator demo days where that wasn’t the case.
So what is OurVinyl, no it’s not an online record shop for vinyl buffs. OurVinyl is actually a music video platform that encompasses the user and allows the user to curate their own channels, playlists and discovery new music. Where most music discovery startups focus on just the audio, OurVinyl is all about video.
OurVinyl has started with indie artists and other video content that you won’t find anywhere else on the web. The founders have backgrounds in video and it shows with the intuitive user experience created within OurVinyl.
The OurVinyl team has equated most of their best practices to Spotify rather than Pandora. Of course neither Spotify nor Pandora actually do video, they are both just audio only. OurVinyl is changing that by offering a streaming video platform accessible by Google TV, Apple TV, Xbox and Roku.
They have an easy to understand subscription model which guarantees you access to all of your favorite videos on the platform and customization features for your specific tastes. Many don’t realize that YouTube is one of the top places people go to source not just videos, or music videos but music itself. OurVinyl is capitalizing on that fact with their unique new platform.
In their pitch video from Jumpstart Foundry’s Demo Day, they explain exactly how the platform works and how they plan on monetizing it through advertising and subscription plans.
Another feature that’s rather new and baked into OurVinyl is not just the ability to like or not like songs and music videos themselves, but the advertising as well. After an ad unit plays you can tell OurVinyl whether you like ads like that or not. If you say “no” you won’t have to see the same ad again.
Check out their pitch video below:
Linkage:
Check out OurVinyl here at ourvinyl.tv
Here’s more Demo Day coverage
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