Kyle
Every week we team up with New York startup Justdecide.com to bring you the Startup Dilemma Of The Week. In this feature we take dilemmas that real startups are facing and put them to the crowd using the justdecide platform to crowdsource advice for that startup.
This week’s dilemma is one that comes about naturally to startups everywhere. It can also be one of the most uncomfortable events a startup has to go through. Our startup dilemma of the week this week is “When to pivot”.
The startup that submitted this dilemma has been slowly, but steadily gaining users with their startup but they’re finding that users aren’t actively using their service. The user count goes up, and the clock ticks. A pivot is inevitable but the question that then comes in to play is when.
Pivots happen all the time, they happen in accelerators, before startups go live, in beta, in alpha, even after a startup has been established for a year or two. Facing the pivot is one of the hardest things cofounders go through. Many don’t want to abandon their original idea. Others know it’s the right thing to do but are scared about when to actually do it.
One of the biggest concerns when pivoting is will the startup lose their current user base while pivoting. Sure in the pivot you’re hopeful that you’ll gain more users but it’s scary as hell.
This week’s startup dilemma of the week offers three options:
Pivot Now
Wait a few months and make a decision
Don’t pivot for the foreseeable future.
What would you do? You can weigh in here.
Linkage:
Weigh in on this week’s Startup Dilemma of the Week
submit your own, email startups@nibletz.com
