We’ve covered Markerly pretty in depth over the past few months. Their rockstar woman founder, Sarah Ware, will even be a panelist at the upcoming “everywhereelse.co The Startup Conference” event in February.
When we first started reporting on Markerly it was a browser plugin that allowed you to very easily highlight, clip and share any content on any website. Markerly allows you to share to your social networks, email or even your own personal Markerly account so that you can have text later on, and the source information from that text.
We installed the browser plugin a few months back and would share content from nibletz.com and other startup focused online magazines periodically using the Markerly tool.
Well, last month Ware and her DC based startup got accepted into Dave McClure’s 500 startups program in Mountain View California. We have a pretty good relationship with Ware and we weren’t surprised when she called to tell us that just under two weeks into the program they were making a mini-pivot.
We won’t go too much into what that mini-pivot is, we have to save some of the suspense for the 500 startups demo day early next year. But we will tell you that Markerly is now integrated within nibletz.com.
All you have to do is select text like you would to copy and paste, anywhere, in any article within nibletz.com. Regardless of whether you have the browser plugin or not, once you select the text you want a hover button will appear above the text. At the moment the button allows you to share the extracted text to Twitter, Facebook or by email.
When you share your highlight, those who check it out on your social networks will be taken to our original story and they’ll even be able to see the highlighted text within the story.
Markerly is a great tool in that regard. I’m willing to bet on a daily basis someone shares a link with me either by email or instant message and with that link, minimal text. Well the problem arises when I’m sent a link to a 1000 word story. I don’t have time to read 1000 words just to get to what someone else wants me to see. Using Markerly I can see the text that someone wants me to see within the entire body of the story so I can grab the context at my leisure.
While we’ve seen some of our readers adopt the browser plugin Markerly product and share across Facebook and Twitter, the team at Markerly has made it insanely easy for anyone to capture the experience (you see what I did there).
Right now it works on any desktop/laptop/PC/Mac browser and hopefully down the road it will work on Mobile as well.
So go for it, try it, select some text in this story and see what happens.
Markerly is actually solving two problems for nibletz.com. The first is the sharing problem I described above an also the more traditional social sharing problem. We have share buttons at the bottom of each and every story, and we encourage you to use them. However, we know that we have some long stories here at nibletz.com so when you can’t wait to share something, highlight it and send it out immediately using nibletz.com now powered by Markerly.