Meet The 4 Women Led Memphis Startups Pitching At 48 Hour Launch

Upstart Memphis, 48 Hour Launch, Memphis startups,startup,startup pitchesMemphis’ Launch Memphis, is holding a 48 Hour Launch made up entirely of startups founded by women. This is part of Launch Memphis’ new Upstart Memphis initiative focused on enriching women entrepreneurs and startups across the midsouth.

In addition to events like this, Upstart Memphis holds a regular women’s entrepreneur meetup and provides access to women founders and entrepreneurs to the organizations free workshops and seminars. Upstart Memphis welcomes entrepreneurs of all types from traditional small businesses to high growth potential startups.

This weekend’s 48 Hour Launch saw traditional high growth startups and a hybrid startup with huge upside potential locally and if it can build scale, nationally as well.


Care2Manage is a web portal and referral service aimed at 30 and 40 somethings who’s parents may be ready for elder care. More and more of the elderly are turning to staying home rather than going into managed care centers, which can be frightening for their children, especially when 100s of miles separate child and parent.

That’s where Care2Manage comes in. This referral site and management platform allows the parent and the children to collaborate together and find the best care providers in the parents’ local area. With the service being based on the web, children from across the country and around the world can be involved in their parents care. Not only that, but Care2Manage will also staff up with 24 hour staff available to the parent or the child, and in some cases both.

Here’s the Friday raw pitch:

focusED Path

This startup plans to be a first in it’s space. Essentially focusED Path is a social network for students and parents to keep up with their scholastic activities. Using focusED path, parents and students can put all of their grades, achievements and assignments online. As the student reaches milestones they can be celebrated as well.

focusED Path takes it’s name from one of it’s key features. At the eighth grade level most students start thinking about careers and the work force. They start solidifying their first “what I want to be when I grow up” plans.

focusED Path takes those ideas and makes recommendations on courses to take and what grade averages are needed to sustain that goal. The system will also help when that student undoubtedly pivots to another career path. The student and the parent can see what changes will need to be made to keep them on the focusED path.

Finally, in their secure network students and parents can share milestones, and victories along with areas the student needs to work on with that student’s support network.

Here’s the Friday Pitch:

Pink Robin Avenue

Pink Robin Avenue is the ultimate event planning tool for the busy person. Professional career minded women, single dads, single parents and anyone who’s day to day makes them too busy to plan a party can easily use Pink Robin Avenue to design an event in a box and have the party they’ve dreamt about in just a few clicks.

The founder of Pink Robin Avenue, Danielle Inez, put together the idea when she found that with her social calendar and PR consulting firm she didn’t have enough time to think of things like cake toppers, decorations, and party favors.

Check out the Friday pitch:

Brittney Fitzpatrick has noticed that there is a huge flaw in mentoring. One of her close colleagues is in charge of administering a very big mentor program in Memphis Tennessee and told Fitzpartrick that most of the mentor matching she does is strictly baed on what’s on a sheet of paper. For so many reasons this process is flawed. plans on taking profiles for the mentor and the mentee and using algorithms to better match the two.

With a mentee will be able to better address and get more indepth about their needs in a mentor. The mentor will also be able to better see if they’re a match or not. will help both mentors and mentees waist a lot less time and get right into mentoring, which is what they’re supposed to do.

Check out’s Friday Pitch.


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