This weekend was Upstart Memphis’ 48 Hour Launch weekend. Upstart Memphis is the newest initiative for Launch Memphis the catalyst behind all things entrepreneurial and startup in Memphis Tennessee. Upstart Memphis is about helping women entrepreneurs and startup founders through fellowship, education and events. 48 Hour Launch, Memphis’ take on Startup Weekend, was the first big even for the organization.
Launch Memphis has held several 48 Hour Launch events. They function the same way most weekend startup hackathons function. This time was a little different though because all of the ideas pitched needed to be led by women.
Care2Manage, A focusED Path, Mentore.Me and Pink Robin Avenue were the four ideas picked to build throughout the course of the weekend. As you can see from both the Friday and Sunday videos for each startup, they got a lot of work done.
Danielle Inez and her Pink Robin Avenue was the prevailing winner though, even after an original judges tie.
Pink Robin Avenue is an easy way to plan and decorate for an event. For those who like it broken down in it’s simplest form, Pink Robin Avenue is an “event in a box”.
Inez and her team used the weekend to work on their business plan, website, social channels, customer discovery and preparing a great presentation. Inez brought out her bubbly personality and really shut the crowd down with her enthusiastic responses to every part of the Q&A, having a sensible answer for every question thrown her way.
While Inez will initially grow Pink Robin Avenue in Memphis she plans on expanding nationwide and helping people plan events, and get all the decorations they need from top to bottom in a box delivered to their door step, instructions and all.
After checking out her Sunday pitch video you’ll see why she ended up winning a free Startup Village booth at everywhereelse.co The Startup Conference. Inez will be very busy over the next two months making sure that her idea is ready for prime time and ready to go onstage in front of over 1500 people, 400 of them investors.
As a testament to the weekend startup hackathon building model check out her Friday pitch here:
and here’s her wining Sunday pitch video