Sightly, a startup based in Temecula California has just announced a venture raise of $5.6 million dollars. The company specializes in connecting and engaging local businesses with customers through video.
The companies innovative platform utilizes video across the web and where it matters most in this decade, on their mobile device. Sightly helps businesses develop and manage interactive video campaigns through a real time dashboard that allows businesses to monitor their own success.
The company started out as a business focused video production company however John McIntyre the founder and CEO of Sightly has abandoned the production house business for the current model where the opportunity really exists.
Moscow based Bright Capital Digital also sees the great opportunity with Sightly. They led this $5.6 million dollar round. The company also attracted new investor Foresight Ventures.
Existing investors, Floodgate, Tomorrow Ventures, Bullpen Capital, Mack Capital and 500 Startups also participated in the round.
“We believe that video – particularly on mobile devices – is going to drive how consumers find and choose local businesses,” McIntyre said “This funding from both new and current investors not only validates this vision but supports its realization.”
“Local is exploding,” said Mike Maples of Floodgate. “Sightly not only has a compelling vision of where the market is heading for consumers and local businesses, but they have a breakthrough approach on how to make that vision a reality and create a game changer in local advertising.”
Check out Sightly here
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