Ashley Arenson working the phones at the Obama headquarters (photo: claytonhauck.com)

Tech bloggers, political bloggers and journalists alike have been praising the 2012 Obama campaign team. Countless articles have reiterated the fact that the Obama tech team was more prepared, thorough and ready to win than their counterparts at the Romney campaign.  To win this election technologists and politicos alike needed precise coordination and to remain on the same page at all times.  Ashley Arenson was one of those Obama staffers that did just that.

According to Allthings D, Arenson served as a conduit between the technologists and the veteran politicos. “Day in and day out, the job was to identify challenges, and identify people who could help me solve them” Arenson told AllThings D. Obviously she played in important role in the grand scheme of things.

In most positions when you’ve achieved your work place objectives you’re promoted, praised or given a raise. For Obama 2012 staffers, a win (or a loss for that matter), meant they needed to find another job. Arenson was able to do that with Lerer Ventures.

Lerer Ventures is the seed stage venture capital firm based in New York City and founded by Ken Lerer who’s credits include being a co-founder of The Huffington Post. Lerer’s son Ben is a partner in the firm and is the cofounder of his own successful startup, Thrillist.

Lerer Ventures has tapped Arenson to serve as the General Manager at their in-house incubator, Soho Tech Labs. Arenson is going from her position at the campaign as “Director of Integration and Innovation” to a position that’s actually somewhat similar at Soho Labs.

In her role at Soho Labs Arenson told AllThings D that her task is to help would-be entrepreneurs get their projects ready to ship and ready to raise a seed round. She’ll also connect entrepreneurs to Lerer Ventures network of resources which include some of the biggest names in the New York tech and startup scene.

To date Soho Labs has launched Rebel Mouse, CasaHop and Emogo with plenty more in the pipeline.

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