Nashville startup Populr has been in the news a lot lately. Back in November, the company led by founder Nicholas Holland, raised $425,000 before launching into beta. Back in January Populr officially launched after just two months in beta.
Populr.me, one of a handful of technology providers entering the micropublishing space, already has an edge in that it allows users and groups the ability to collaborate on POP’s as a team. This functionality, allows organizations the ability to create, co-manage and share their interactive one-pager’s both publicly and privately. POP’s can be delivered instantly to both individuals and groups by use of it’s sharing function, which includes connectivity to Facebook, Twitter, LinkedIn, Google+, email and instant messaging. POP’s are accessible by a Populr.me sub-domain, or through use of a designated URL.
Many business people have the need to quickly share impactful media, but lack the resources in which to do it. Creating an entire website is too time-intensive. Creating a blog is too public. Populr.me allows everyone to create high-impact one page presentations in a matter of minutes, and then share them instantly either internally, or through their favorite social media platforms, according to Holland.
Today it was announced that record industry veteran Heather McBee has joined Populr.me as Senior Communications Strategist. McBee spent several years on Nashville’s Music Row, most recently she spent many years with Sony Music Nashville.
“HEATHER was looking for a new perspective and we were looking for someone who had organic connections to the business community in NASHVILLE and abroad. We needed a broad business thinker with a technical mind and she presents the perfect blend of both,” Holland told radio and record authority, allaccess.com.
This isn’t the first time Populr has reached out to Nashville’s music industry. Music and technology entrepreneur Mark Montgomery is an investor as well, telling the Tennessean last year that Populr could be “a game changing venture that could boost Nashville’s position on the digital map”