Interview With Sheboygan Brand Engagement Startup: Yappem [SXSW]

Yappem,sxsw,sxswi,techstars,startup,startup pitch videoYappem is a social platform that allows users to engage with the brands they love and get rewarded for it. Sure there are other social networks that have brand sections. Facebook  and Twitter both have heavy brand presence but they weren’t designed to talk about brands they were designed to talk about you. That’s the fundamental problem that Yappem has set out to solve.

Founded by Dave Sachse and Justin Webb, Yappem has already raised $2.5 million dollars in seed funding from private investors. They’ve also inked a partnership with McDonald’s to help with the relaunch of the Big Mac.

The startup just came out of beta and is using SXSW to launch their exciting new startup. While startup communities are growing extremely fast in cities like Madison Wisconsin and Milwaukee Wisconsin, Yappem was quick to point out that they were the startup scene in Sheboygan, but both founders are hopeful that their success will encourage others.

Yappem was a sponsor for TechCocktail’s SXSW celebration, TechCocktail’s SXSW video series, Mashable’s Mash Bash, and their own free events at SXSW. They were also giving Yappem coins away that can be used for $5.00 gift cards. They are giving away $150,000 worth of gift cards for the launch. They are also giving away gift cards redeemable for a free Big Mac.

Check out our video with Sachse and Webb below. For more info on Yappem visit 

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