New York startup Fl3ur takes ordering flowers to an entirely new level. Using their proprietary mobile technology a user creates the arrangement they want on their iPhone and then, working with traditional brick and mortar florists, the arrangement is created in real life and delivered.
The big difference between the two is the customization. H.Bloom lets you customize to a degree however with Fl3ur (as you can see in the video) you start with a completely blank canvas. You can arrange whatever you want the way you want. The app also keeps track of the budget for you so you don’t break the bank with a $500 arrangement, unless of course you want to.
Fl3ur also allows you to send a screen shot of your arrangement via email, text or social media. You can also take a picture of yourself or the sender and place that virtual bouquet or arrangement in their hand to send as a virtual card. While they want you to use that virtual pic to show someone what’s coming in the real world, you don’t actually have to follow through with sending the order to a florist (but that’s the best part).
Fl3ur officially announced themselves to the world at TechCrunch Disrupt NY 2013 two weeks ago in New York City. Check out our video interview below and for more info visit fl3ur.com