We’ve all seen the movie The Social Network. We all know about Hot or Not. Polling is quite popular in the startup space. Whether you’re comparing two people you would like to date or two of your favorite songs, everyone has an opinion.

Well, a new startup in Las Vegas called Imagoo is looking to take that polling concept and make it extremely relevant to businesses, brands, and products.  While consumers have fun with these polling apps and love voicing their opinion on it, savvy marketers know this as a/b testing. Comparing product A to product B and seeing which one resonates with a user or a consumer is one of the most important tools a business owner, startup, or product manufacturer can use.

imagoo is bringing this same insight to any business. Available as a free iPhone app and on the Web, imagoo lets users upload photos to issue comparisons in the form of real-time polls, which are pushed to the imagoo community for anyone to vote on. It’s crowdsourced feedback in real time. And while users are having fun with the app – using it to ask other users which outfit they should buy while they’re still in the store, for example – businesses are getting on board, too.

Ranging from a casino to a clothing brand, businesses are already using the app to test their ideas in front of a random pool of customers before investing a ton of money and time into that idea. The implications are endless. A flower shop, for example, can now get reactions to two different bouquet arrangements before assembling them by the dozen in the store for customers.

We got a chance to interview the team behind imagoo. Check out the interview below.

What does your startup do?

imagoo is a real-time social polling app and Web platform that lets consumers, brands, and businesses issue challenges and comparisons and vote on content. Users can get advice on purchasing decisions, debate politics and challenge rival sports fans. Using imagoo’s challenge feature, users can go head-to-head with friends or other users to see whose car is cooler or what ring is prettier.

Who are the founders, and what are their backgrounds

Mickey Hernandez is founder and CEO of imagoo. With a background in economics from the University of Nevada Las Vegas, Hernandez’s analytical skills and passion for problem-solving fueled his desire to launch a startup. Raised in Las Vegas, Hernandez watched the city slowly transform into a tech hub and is excited to be a part of the growing entrepreneurial community.

What problem do you solve?

imagoo takes social polling to a whole new level. Moving beyond standard comparison features, imagoo enables users to go head-to-head against their friends or other users on the network by issuing ‘challenges.’ The result is a real-time poll pushed to the imagoo community in which anyone can vote to determine the winner, whether the debate is about sports teams, politics, food, fashion, or dozens of other categories. Beyond this peer-to-peer social function, brands and businesses can use both the challenge and polling features to gather instant feedback data from their target audiences. With people passionate about what they like and what they own, the challenge aspect of imagoo gives users a platform to engage in friendly competition and ask questions of the greater imagoo community.

Why does it matter?

Countless decisions are made each and every day by individuals and businesses alike, yet there are very few resources that make this decision making process both as simple and as informed as they ought to be. With a platform like imagoo, people are given the opportunity to ask for suggestions, assert their opinions and give companies feedback in a manner that is as fun as it is informative.

What are some of the milestones your startup has already reached?

In just about a month since our launch, imagoo has already accumulated around 17,000 downloads and seen more than 100,000 interactions on the app. We’re pretty excited about those milestones.

What are your next milestones?

We have a lot of exciting updates and new features in the pipeline. In the very near future, we will be incorporating power rankings. Stay tuned!

Where can people find out more? Any social media links you want to share?

@imagoochallenge or on Facebook

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