Do you remember when online dating was a bad thing? You know, you met someone online, but you wouldn’t dare tell your parents or your closest friends. Instead, the story was you just happened to meet the most wonderful woman (or man) in the world, who lives 500 miles away, by accident? Now online dating is the norm, especially for busy people.
Sites like match.com have been around since the mid 90’s, e-harmony since 2000. There are of course hundreds of apps to help you find the next perfect match, online.
Well, a startup we reported on last October, is turning online dating on its head by adding an offline component, the calling card. Cheek’d gets its name, not from dancing cheek-to-cheek or anything romantic like that, but from its founder: Lori Cheek. Cheek told us in an interview that the idea came about when she was out to dinner with a dear male friend. As they were leaving the restaurant the male friend of hers wrote his name and number on the back of a card and slipped it to an attractive woman. Sparks went off in Cheek’s head, and Cheek’d was born.
Cheek’d lets you order Cheek’d cards that have a link to your Cheek’d profile. Typically in online dating you spend a while courting someone online and then meeting in person. Now you can take that first impression and back it with a robust online platform.
Is it working? Cheek’d told us at Chicago TechWeek that they have thousands of users from across the globe who’ve started using the service. “Cheek’d bridges the gap between online dating and real-world romance by providing members with physical cards that they can use to entice people from the real world to flirt with them in the virtual world. It’s the 2.0 version of “Call Me.” Cheek told Nibletz.
Cheek’d is a really interesting twist in online dating. Check out our interview video below and to sign up visit cheekd.com
See more startup coverage from Chicago Techweek here.