Atlanta Startups Transforming The Business Of Healthcare

Venture Atlanta, Startups, Healthcare startups

Health care billing in the United States is a notoriously convoluted process routinely leaving doctors – the backbone of the health care system and entrepreneurs in their own right – to worry about their practice’s cash flow and their own bottom line. Two Atlanta startups are giving doctors affordable new tools to increase revenue, eliminate lost charges and manage their offices more efficiently, allowing doctors to focus on what they do best, providing their patients with excellent health care.

Transforming the Waiting Room Experience

With their iPad-based PatientPad, Digital Assent is transforming the patient experience from the moment they arrive at their doctor’s office.

“PatientPad is designed to improve the quality of the entire patient visit, from start to finish,” Digital Assent’s CEO, Andrew Ibbotson, said. “And nearly everything about the PatientPad is easily customized for each practice.”

The company’s recently shipped second-generation device is a specially configured iPad optimized for use in a doctor’s office. Housed in a proprietary enclosure protecting the iPad from drops and water damage (and making it easy to disinfect), the PatientPad 2 runs a custom iPad app that wraps a full-screen web browser.

Aimed primarily at the “cash-pay” segment of the health care industry that includes cosmetic dermatologists, plastic surgeons and high-end medical spas, the tablet is designed to give patients a great first impression. To accomplish this, each PatientPad “includes a customized welcome screen with the practice’s name and welcome message, custom-configured patient check-in questionnaires, and content that is hand-picked by each practice to educate and entertain their patients while they wait,” Ibbotson said.  Additional options include the ability to display before and after pictures, notify patients of upcoming events and promotions, apply for healthcare financing and enroll in loyalty programs – all before the patient leaves the office.

“As you can imagine, practices that specialize in aesthetic medicine are very image-conscious,” Ibbotson said.  “Many of our customers cite the importance of appearing modern, current, and cutting-edge in every facet of their practice. PatientPad sets the tone that an office is modern and technologically advanced.”

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