Ebay has been looking to broaden it’s horizons and be more than just an online auction site. Over the past year and a half to two years, we’ve seen Ebay develop a more robust e-commerce site, leaning on its auction business less and less. I remember when Ebay was just starting out, and you could get that real good deal on some artifact that meant something to you but not necessarily to the seller. Those days have just about dried up as the auction portion has become home to liquidators, drop-shippers, and professional storage auction shoppers.
But, the company’s newest partnership may have the thrifty Macklemore taking a look a second look at the former pillar of the online community.
Ebay has announced a partnership with Dressipi, a London startup for fashion discovery. The partnership will begin as a six month trial for Ebay users in the UK. Those users will use Dressipi’s Fashion Fingerprint, a fashion profile of sorts. Once the user completes their ideal Fashion Fingerprint, Dressipi will then scour Ebay site for Buy It Now options and auction listings for fashion items that fit the user’s tastes.
Dressipi combines big data, social media, and old fashioned customer service to return the most relevant results.
Ebay users in the UK can start using Dressipi here.