The world of marketing is a weird place, especially in 2016. Almost every business alive turns to the most technical and new age gadgets when they want to boost their brand. After years of using tech to their advantage, they think that there is no place for simple and unpopular marketing techniques. They are wrong.
Whether you are a small business or a massive conglomerate, you can make just as many waves with simple techniques. Seriously, they are by no means dead as there is still a market for them in the twenty-first century. And, they are proven to work – they have been doing it for the past couple of decades! Okay, they might not be as sexy or as exciting as the range of techniques available today. But, that doesn’t mean that they can’t do a job. Here is a range of simple marketing techniques that will transform your company.
Give Away Your Product For Free
Businesses hate this idea because they hate giving anything away for free. After all, it is one less product you can sell for a profit. That is shortsighted because it is all about the bigger picture. The bigger picture is that you will grow your customer base with freebies. For starters, everyone loves a free product, and that instantly creates a bond between the customer and your firm. More importantly, you are promoting the strength of your product. Lots of businesses have fantastic products, yet they can’t create the buzz they need to lure in the customers. A free trial is a great method. Honestly, people will line up outside your door as long as the product is that good.
Network Like A Pro
There is no substitute for networking. The reason for that is because the world of business is still one that depends on contacts. As the saying goes, it is about whom you know, not what you know. As far as the industry goes, that is gospel. Once you realize this, you can start to build your contact list so that you can exploit their services. It might sound a little untoward, but it’s the way life works. You do them a favor, and they do you one in return. Try attending as many events as possible and talking to higher-ups face to face. There is nothing like starting a relationship by doing it face to face. The older generation also prefers this kind of interaction.
Stick With Business Cards
Speaking of the older generation, you don’t want to forget them in your marketing strategy. The one reason you need to mix your strategy is for people over the age of fifty. Yes, they still exist. In fact, many of them are in powerful positions and have a lot of money. These people don’t want to mess around with Facebook or Twitter or LinkedIn as it isn’t in their wheelhouse. They might understand how it works, but you will sway them more with personal interactions. A strong handshake and a simple and effective business card will impress them more than a creative email blast. In fact, you can even try an elevator pitch if you want to go old school.
Don’t Forget The Fine Print
Marketing is as much about the small details as it is the big ones. Although the big details get all the credit, it is usually the small ones that do all the legwork. Take your website for example. Your website is the king of your marketing strategy because it brings in new customers every day. Did you ever wonder where that traffic came from, though? It comes from small marketing ploys like lanyards and promotional pens. Experts like Motivators believe that pens are as effective as any promotional tool because of their subtleness. A pen with a logo or a brand name doesn’t scream marketing, which is amazing. Instead, it creeps into the customer’s subconscious and works them from the inside. Plus, it is a constant source of advertising as people use pens in everyday life. Mix a promotional pen with a freebie and you will laugh all the way to the bank.
Sponsor A Local Event
Sponsoring a local event couldn’t be simpler. All you have to do is liaise with the event manager and sign a check. And, at the event setup, you also make sure that you plaster your company name on every piece of spare space! The great thing about sponsoring an event is the exposure. People come out in force for local events because they want to do their bit for the community. The fact that they love their community will also help your brand. They will take one look at your sponsorship and relate it to the area. For the foreseeable future, they will think of you as a business that does its bit for the community. And, that is priceless.
Send A Regular Email Blast
It is one thing getting your customers on board, but it is another keeping them on board. It is a dog eat dog world, and your rivals will try and snatch them away as soon as they sign on the dotted line. As you can’t afford to let that happen, you need to keep in touch with your customers. There is nothing like forming a relationship to build brand loyalty. Some businesses like to send cards while others like to knock on doors, but an email blast is fine. An email that offers them value, like a percentage off a product, will give them an incentive to continue the relationship. Better yet, it gives you an excuse to keep in close contact.
Purchase Word Of Mouth
Word of mouth advertising is the best form of advertising because it is organic. The only problem is it is hard to create an organic buzz. So, be proactive and start the buzz yourself. Pay people to talk to strangers on the street and tell them about your awesome company. If they can engage with a handful of people, you might be able to start a fire. A metaphorical fire – not a real fire.